This degree programme is designed to equip students with the in-depth understanding of business administration concepts and practices, which encompasses all aspects of owning and operating a business. This includes the entire spectrum from business management, to marketing of goods and services.

Ultimately, graduates will be groomed with essential knowledge and skills to manage key business functions that will drive strategy, and be prepared for executive positions as well as the ability to build businesses.

 

PROGRAMME STRUCTURE

This degree programme emphasises critical thinking skills, enabling graduates to deal effectively with an increasingly complex business environment. It focuses on the performance or management of business operations and thus the making or implementing of major decisions. The elements of administration include planning, organising, staffing, directing as well as budgeting.

PRIMARY MAJOR

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.

Common Core

• Business Communication
• Business Law
• Accounting to Non-Specialist
• Introduction to Finance
• Introduction to Management
• Macroeconomics

• Microeconomics
• Organisational Behaviour
• Principles of Marketing
• Quantitative Methods for Business
• Strategic Management
• Industrial Training or Industry Immersion

Specialisation [Choose ONE (1) of the options:]

Option 1: Finance

Discipline Core

• Advanced Corporate Finance
• Business Ethics and Value
• Derivatives
• Corporate Finance
• Financial Markets

• International Finance
• Personal Financial Planning
• Portfolio Management
• Research Methods
• Risk Management

Option 2: Management

Discipline Core

• Business Ethics and Value
• Cross Cultural Management
• Entrepreneurship and Small Business
• Export Practice and Management
• Introduction to International Business

• Leadership and Change Management
• Organisational Studies
• Production and Operations Management
• Research Methods
• Supply Chain Management

International Business

Discipline Core

• Business Ethics and Value
• Cross Cultural Management
• Export Practice and Management
• International Business Issues and Policies
• International Economic Theory and Policy

• International Finance
• International Trade and Multinational Business
• Introduction to International Business
• Research Methods
• Transnational Management

Option 4: Marketing

Discipline Core

• Business Ethics and Value
• Contemporary Issues in Marketing
• Consumer Behaviour
• Integrated Marketing Communication
• International Marketing

• Market Analysis and Decision Making
• Marketing Management
• Research Methods
• Retail Marketing
• Services Marketing

Option 5: Digital Marketing and Analytics

Discipline Core

• Interactive and Digital Marketing
• E-Commerce
• Consumer Behaviour
• Market Analysis and Decision Making
• Social Media Marketing

• Integrated Marketing Communications
• Market Intelligence and Data Visualization
• Social Media Analytics
• Essentials of Big Data and Data Analytics
• Marketing Analytics

UNIVERSITY CORE

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

• Social Innovation Project
• Hubungan Etnik / Malaysian Studies 3

• Life Skills for Success & Well-Being

• Millennials in Malaysia: Team Dynamics & Relationship Management

• Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2

COMPLEMENTARY STUDIES

The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

• MINOR

Recommended Packages

• Accounting
• Advertising
• Business Analytics
• Coding
• Creative Media Design
• Entrepreneurship

• Finance
• Food & Beverage Business Development
• Mass Communication
• Mobile Technology
• International Business

• Management
• Marketing
• Project Management
• Psychology
• Web Technology

SECOND MAJOR

Recommended Packages

• Advertising
• Broadcasting
• Creative Media Design
• Education

• Information Technology
• Mass Communication
• Psychology
• Public Relations

FREE ELECTIVES

Choose any FIVE (5) free Electives offered by Taylor's University. Refer to the Flexible Education Guide for the list of Free Electives.

 

• REQUIREMENTS

PREREQUISITES

• SPM / O-Level with Pre-U or Foundation

Pass SPM / O-Level or equivalent with 5 credits (including a Pass in Mathematics and English) for entry with pre-university/ foundation qualification (Except for UEC)

• SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification

 

ENTRY REQUIREMENTS

• Taylor’s Business Foundation (TBF)

Pass with min. CGPA 2.00

• Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

• Taylor's Diploma in Business (DIB)

Pass with min. CGPA 2.00

• Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CC with CGPA 2.00

• Unified Examination Certificate (UEC)

A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English

• A Levels

Min. EE or equivalent of min. 80 points

• South Australian Matriculation (SAM)/SACE International

Min. ATAR 60

• Canadian Pre-University (CPU)

Min. average of 60% in 6 subjects

• International Baccalaureate (IB)

Min. 24 points and above in 6 subjects

• Monash University Foundation Year (MUFY)

Min. 255 / 400

 

ENGLISH LANGUAGE REQUIREMENTS

• IELTS

Band 5.0

• TOEFL

34 (Internet Based Test)

• MUET

Band 3

• UEC English

English B6

• O-Level

Grade C

• 1119 (GCE-O)

Grade C

• Taylor's EET

Overall Score 5.0

• Taylor's IEN

Level 2 - Grade C

 

CAREER PROSPECTS

When you’ve successfully completed this programme, you could embark on any of these exciting careers, including:

• Business Consultant
• Public Relations Specialist
• Entrepreneur
• Product Development Manager

• Business Developer
• Strategic Marketing Expert
• Social Media Specialist
• Market Researcher