UNDER-GRADUATE Course•FULL TIME
Bachelor of Business Administration (Honours)
Fees Structure, Admission, Intake & Deadline
Study Mode
FULL TIME
Duration
4 years and 4 months (14 semesters)
Intake
N/A
Tuition Fees
N/A
Level
UNDER-GRADUATE
Exam Accepted
N/A
IELTS
N/A
TOEFL
N/A
Course Intake
JanClosed
FebClosed
MarClosed
AprClosed
MayClosed
JunClosed
JulClosed
AugClosed
SepClosed
OctClosed
NovClosed
DecClosed
Entry Requirement
Regular Entry
- STPM / ‘A’ Level or equivalent qualifications with minimum Grade C (CGPA 2.0) in two (2) subjects AND pass in Mathematic and English Language at SPM / ‘O’ Level or equivalent; OR
- STAM with minimum Grade Jayyid AND Pass in Mathematic and English Language at SPM / ‘O’ Level or equivalent; OR
- A Diploma / Advanced Diploma OR equivalent qualifications; OR
- A Matriculation / Foundation Programme or equivalent qualifications with minimum CGPA of 2.00; OR
- UEC with minimum Grade B in five (5) subjects AND Pass in Mathematic and English Language; OR
Other recognised equivalent qualifications
For Malaysian students only:
Flexible Entry
Accreditation of Prior Experiential Learning (APEL) Entry Requirements:
- Minimum 21 years of age.
- Possess relevant working experience.
Minimum English Language Requirements for International Students:
- Minimum score of 5.5 for IELTS; OR
- Other recognised equivalent qualification.
Course Outline
Core Subjects
- Principles of Management
- Business Mathematics
- Office Application Software
- Introduction to Financial Accounting
- Principles of Marketing
- Business Statistics
- Microeconomics
- Introduction to Finance
- Human Resources Management
- Macroeconomics
- Organisational Behaviour
- Operations Management
- Business Law
- Management Information System
- International Business
- Business Research Method
- Strategic Managemen
Concentration Subjects
- Marketing and E-Commerce
- Marketing Management
- Integrated Marketing Communication
- Customer Relationship Management
- Internet Marketing
- Advertising and Direct Marketing
- Consumer Behaviour
- International Marketing
- Introduction to E-Commerce
- Intermediate to E-Commerce
- E-Advertising
- Accounting and Finance
- Islamic Financial System
- Cost Accounting
- Corporate Finance
- Investment Analysis
- Financial Accounting and Reporting
- Management Accounting
- Auditing
- Principles of Taxation
- Financial Markets and Institutions
- International Finance
- Business Information System*
- Fundamental Concepts of ICT
- Ethics and Law in ICT
- Information Systems Analysis and Design
- The Internet and World Wide Web (WWW)
- Data Warehousing
- Decision Support Systems
- Accounting Information System
- IS Audit and Control
- IS Strategic Planning
- IS Project Management
Applicable to Malaysian Students only
- Islamic and Asian Civilisations
- Ethnic Relations
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
Applicable to International Students (in Malaysia)
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
- Malaysian Studies 3
- Malay Language for Communication 2
Applicable to International Students (Abroad)
- Academic Writing
- Comparative Ethics
- Social Responsibility Project
- Fundamental of English Grammar
- The Web Economy
University Compulsory Subjects
- Information Literacy and Research Skills 2
- Entrepreneurship in Asia
- Asian Studies





