UCSI University

Overview of BA Hons Marketing in UCSI University Malaysia

The BA (Hons) Marketing course provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the ?nal year.

Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme. Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice.

Entry Requirements of BA Hons Marketing in UCSI University Malaysia

Qualification

Academic Requirements

UCSI Foundation year

Pass, with a minimum CGPA of 2.0

STPM

Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level

A-levels

Minimum 2 principals (E)

UEC

Minimum 5 credits (B6) and pass (C8) in Mathematics and English

National Matriculation

Minimum CGPA of 2.0

International Baccalaureate (IB)

Minimum score of 26 points in 6 subjects

Canadian Pre-U

Minimum average of 60% in 6 subjects

SAM / Australian Year 12

Minimum average of 60% in 5 subjects

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Diploma (business-related)

Minimum CGPA of 2.0

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis

Note (Source: Surat Pekeliling MQA Bil 2/2016) :
The terms of passing in Mathematics and English at SPM level for the candidate with STPM or STAM qualification can be exempted if the candidate obtained Mathematics and English and its achievement is equivalent or higher than the required pass of the aforesaid courses at the SPM level.
 

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

Qualification

Academic Requirements

SPM

Pass SPM with minimum 5 credits

O-Level

Minimum 5 credits (C)

UEC

Pass UEC with minimum 3 credits (B6)

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'

STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'

English Language Requirements

• IELTS minimum Band 5.5 
• TOEFL  (Internet-based) minimum 46
• Cambridge English Qualification and Test minimum score of 160
• Pearson Test of English minimum score 51
• MUET minimum Band 3 
• In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.
• Applicants who have studied at least one year in a programme at an Institution of Higher Learning with minimum overall CGPA of 2.00 / average percentage of 50% where English is the medium of instruction. Applicants must produce a verification letter from the Institute of Higher Learning  confirming the medium used in the delivery of the programme was in English.

International Degree Pathway (IDP) via BA (Hons) Marketing

Career Opportunities of BA Hons Marketing in UCSI University Malaysia

Our graduates have a wide range of career choices such as those listed below:

• Marketing Manager
• Corporate Branding Consultant
• Business Development Manager
• Sales Manager
• Retail Manager
• Advertising & Promotion Manager
• Consultant
• Public Relations Consultant

International Degree Pathway (IDP) via BA (Hons) Marketing

Courses offered of BA Hons Marketing in UCSI University Malaysia

Year 1

• Fundamentals of Marketing
• Fundamentals of Management
• Business Accounting
• Microeconomics
• Marketing in Practice
• Organisational Behaviour
• Business Information System
• Business Communication
• Macroeconomics
• Business Law
• University Life (MPU-U2)
• Business Law – Malaysian Perspective (MPU-U3)
• Extracurricular Activity 1 (MPU-U4)
• Co-Operative Placement 1

Year 2

• One to One Marketing
• Business Research Methods
• Relationship Marketing
• E-Marketing
• Marketing Processes
• Statistics and Its Application
• Entrepreneurship
• Managing People
• Management Ethics
• Customer Communication
• Business Modelling and Spreadsheet
• Business Mathematics
• Internet in Practice
• Extracurricular Activity 2 (MPU-U4)
• Co-Operative Placement 2

Year 3

• Marketing Research Project A
• Strategic Marketing
• Services Marketing
• Retail Marketing
• Current Issues in Marketing
• Marketing Research Project B
• International Business
• Marketing Promotion
• Strategic Management
• Strategic Information Systems Management
• Extracurricular Activity 3 (MPU-U4)
• Co-Operative Placement 3

General Courses (MPU) are compulsory for all students.

U1

– For Malaysian students:

1. Ethnic Relations
2. Islamic Civilisation and Asian Civilisation

– For foreign students:

1. Malaysian Studies
2. Communication in Bahasa Melayu 3

International Degree Pathway (IDP) via BA (Hons) Marketing