POST-GRADUATE Course•FULL TIME,PART TIME
Master of Marketing
Fees Structure, Admission, Intake & Deadline
Study Mode
FULL TIME,PART TIME
Duration
1 Year (full-time), 2 Years (part-time)
Intake
JAN,SEPT
Tuition Fees
N/A
Level
POST-GRADUATE
Exam Accepted
N/A
IELTS
N/A
TOEFL
N/A
Course Intake
JanAvailable
FebClosed
MarClosed
AprClosed
MayClosed
JunClosed
JulClosed
AugClosed
SepAvailable
OctClosed
NovClosed
DecClosed
Overview
The Master of Marketing programme will take you on a developmental journey of skills and knowledge needed to become an effective and reflective marketing practitioner. You will gain in-depth understanding of markets and how they work, and be introduced to the theories, tools and techniques that firms use to connect with and shape markets.
This programme will constantly challenge you as you put theory into practice and learn how to uncover new and emerging consumer practices that have the potential to create new markets. This programme will critically explore global issues facing firms, markets and consumers, providing you with the ultimate springboard to a range of marketing-related careers.
Course Outline
- Marketing Theory & Application
- Advanced Consumer Behaviour
- Global Marketing
- Marketing Communication
- Services Marketing
- Strategic Marketing
Entry Requirement
- A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; or
- A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; or
- A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience of at least 2 years of work experience, subject to a rigorous internal assessment; or
- A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; or
- Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.