Home
CoursesUniversitiesSpecializationScholarshipBlogs
Logo

Sunway University

Selangor, Malaysia
SETARA:
Banner

1987

Established Year

Yes

Scholarship

9120

Clicks

62

Courses

Accredited By

  • MQA

Hostel Facility

Available

Contact Info

+60 1121376171
info@educationmalaysia.in

Global Rankings

#397

World Rank

410

QS Rank

301-350

Times Rank

Study Options

Study Online
Part Time
Full Time

Downloads & Services

UNDER-GRADUATE CourseFULL TIME

BA Hons Branding And Advertising

Fees Structure, Admission, Intake & Deadline

Study Mode
FULL TIME
Duration
3 years
Intake
JAN,APR,AUG
Tuition Fees
N/A
Level
UNDER-GRADUATE
Exam Accepted
N/A
IELTS
N/A
TOEFL
N/A

Course Intake

Scheduled Intakes: JAN,APR,AUG
JanAvailable
FebClosed
MarClosed
AprAvailable
MayClosed
JunClosed
JulClosed
AugAvailable
SepClosed
OctClosed
NovClosed
DecClosed

Overview

The BA [Hons] in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialised and contextual knowledge to address a range of appropriate advertising problems in industry. It is intended for those who wish to become advertising experts within the advertising industry. The subject combines Advertising, Communication, Design, Contextual Studies and Professional Studies with technologies and processes in a coherent and relevant manner. The programme aims to produce world class graduates with a focus on competencies in creativity, critical thinking and entrepreneurial thinking, skills that are transferable across mediums, media and settings.

On successful completion of the programme, the graduates will be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Career Opportunity

  • Creative director
  • Art director
  • Brand manager
  • Advertising account executive
  • Copywriter
  • Social media manager
  • Creative production manager
  • Account planner
  • Media planner
  • Web media advertising specialist
  • Editors
  • Strategists

Entry Requirement

STPM
Average C or CGPA 2.0 (Minimum 2 principals)

A-Level
Minimum 8 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*
CAVG 50% or CGPA 2.0

Specific Requirements

Credit in English at SPM level or equivalent. IEP cannot be used to substitute a lack of Credit in English at SPM or Pre-University level.

Course Outline

YEAR 1

  • Principles of Advertising
  • Creative Thinking
  • Designing with Type
  • Graphic Communication
  • English for Academic and Professional Communication
  • Conceptual Art Direction
  • Media, Culture & Society
  • Communication Theory and Practice
  • Digital Photography
  • Cultural Literacy

YEAR 2 & YEAR 3

  • Strategic Advertising Campaign
  • Creative Copywriting
  • Global Branding & Identity
  • Media Planning
  • Digital Media Literacy
  • Law & Ethics in Communication
  • Advanced Graphic Communication
  • Research Methodology in Advertising
  • Integrated Marketing Communication
  • Advertising Design & Production
  • Entrepreneurship in the Arts
  • Research Project in Advertising
  • Final Year Project
  • Industrial Training
  • English Communication Skills

Get In Touch

Admissions

Need expert admission guidance? Fill in your details below and our advisors will connect with you.

Security Check: 10 - 3 =
Need any help? Chat with us!