YEAR 1

• Principle of Management
• Principles of Marketing
• Business Information Systems
• Principles of Accounting
• Principles of Economics
• Financial Management
• Human Resource Management
• Business Law
• Digital Marketing Mix and Foundation Ecommerce
• Leisure Marketing

YEAR 2

• Business and Professional Communication Skills
• Business Analytics
• Introduction to Entrepreneurship
• Digital Content and Social Media Marketing
• Understanding Online Consumer Behaviour
• Virtual Event Management
• Marketing Research
• Digital Marketing Analytics
• Website Development
• Consumer Digital Experience & Shoppertainment
• Digital Marketing Ethics
• B2B Ecommerce
• Online Retail Merchandising

YEAR 3

• Strategic Marketing
• Mobile Application and Email Marketing
• Strategy Digital Branding Strategy
• Digital Campaign and Media Planning
• Developing Media Content
• Internship

COMPULSORY COURSES

• Asian and Islamic Civilization
• Malaysian Studies
• Ethnic Relations
• Malay Language for Communication 2
• Approaches and Practices of Thinking
• Social and Community Studies

Sijil Tinggi Pelajaran Malaysia (STPM)

• Pass STPM from any recognized institution
• Minimum CGPA 2.00
• Minimum grade C in any 2 subjects

Sijil Tinggi Agama Malaysia (STAM)

• Pass STAM from any recognized institution
• Minimum grade Jayyid

Unified Examination Certificate (UEC)

• Pass UEC from any recognized institution
• Minimum grade B in any 5 subjects

Pre-University

• Pass Pre-University (A-Level/equivalent) from any recognized institution
• Minimum grade D in any 2 subjects

Foundation / Matriculation

• Pass Foundation/Matriculation from any recognized institution
• Minimum CGPA 2.00

Diploma / Advanced Diploma / Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) / Diploma Lanjutan Kemahiran Malaysia (DLKM)

• Pass Diploma from any recognized institution
• Minimum CGPA 2.00

Accreditation of Prior Experiential Learning (APEL)

• Pass APEL (A) T6

Malaysia University English Test (MUET)

• Local candidate is required to pass MUET with minimum Band 2

For International Student Candidate

• Equivalent qualifications recognized by the Malaysian Government and Malaysia Qualification Agency (MQA)
• IELTS Band Score 6, OR
• TOEFL Total Score 70/120, OR
• MUET Band 3

Others

• Other equivalent qualifications recognized by the Malaysian Government

The Bachelor in Digital Marketing with Honours is a program that is responsive to the needs of today’s digital marketing professionals. It aims to develop creative, insightful and well-rounded digital marketing professionals who serve diverse digital landscapes. Career opportunities are geared to business technologists and executives in line with the goals of MISI to offer world-class graduate and executive education programs. Students will acquire the skills to be a digital marketer and train them for a career in the digital industry, whether they work for a company, startup or pursue their entrepreneurial ambitions.

This Bachelor’s degree program aims to provide students with the ability to improve analytical and innovative thinking, problem-solving, social responsibility, human relations, and technical expertise. Students can engage with professors and peers in a career-oriented business curriculum that promotes personal and professional honesty. Upon completing the program, students may pursue careers in a number of fields, including SEO specialists, social media strategists, content creators, digital analytics specialists, web designers, mobile marketing specialists or social media marketing.

In a fast-paced digital economy, digital marketing skills are in demand almost everywhere, from non-profits to small businesses to government agencies. If you enjoy working with technology and people, marketing might be a rewarding career for you.