Infrastructure University Kuala Lumpur

Overview of Bachelor of Communication Hons in Corporate Communication in Infrastructure University Kuala Lumpur Malaysia

The Bachelor of Communication (Hons) in Corporate Communication (BCCC) prepares students with extensive theoretical and practical skills of corporate communication such as organizational communication, managerial communication, and crisis management among many other courses which would equip students to communicate across borders.

Corporate communication is a huge field because you have to communicate with not only locals, but with people from all over the world. It is important to know the right way to communicate with them and also how to avoid crisis. This course prepares students with theoretical knowledge and also skills that they will need to succeed in the corporate field.

Entry Requirements

UEC: United Examination Certificate,
HND: Higher National Diploma,
SAM: South Australian Matriculation,
HSC: Higher School Certificate,
AUSMAT: Australian Matriculation,

CPU: Canadian Pre-University,
CIMP: Canadian International Matriculation Programme,
IB: International Baccalaureate Diploma,
STPM: Sijil Tinggi Persekolahan Malaysia,
SPM: Sijil Peperiksaan Malaysia

Courses of Bachelor of Communication Hons in Corporate Communication in Infrastructure University Kuala Lumpur Malaysia

Year 1

Theories of Communication, Introduction to Social Science, Critical Reading Skills, Basic Marketing, Office Application Technology, Hubungan Etnik / Pengajian Malaysia 3, Human Communication, Introduction to Corporate Communication, Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3, Small Group Communication, Mass Media and Society, Introduction to Corporate Multimedia , Communication Laws and Ethics, Subject, Public Speaking, MPU Subjects (U2)

Year 2

Organizational Communication Strategies, Cross Cultural Communication, Corporate Writing, Publicity, Basic Entrepreneurship, Meeting Skills, Free Elective I, Corporate Communication Strategies, Managing Media Relations, Corporate Interviewing, Managing Advertising and Promotion, International Relations, Managerial Communication, Research Methods, Knowledge Management, MPU Subjects (U3)

Year 3

Project Paper, Crisis Communication Management, Integrated Marketing Communication, Effective Negotiation, Free Elective II, International Marketing, Internet Marketing, Industrial Training, MPU Subjects (U4)

Career opportunities

What are the career prospects?

Graduates of this programme can be employed as:

• Media Relations Officers
• Event Executives
• Media Officers
• Marketing Executives
• PR Executives
• Customer Relations Executives
• Crisis Management Officers
• Communication Consultants