This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.

For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.

YEAR 1

• MCH 101 Introduction to Mass Communication
• MCH 152 Introduction to Media Writing
• MCH 106 Information Tech, Mass Media and Society
• HAA 102 Introduction to Design
• HEC 101 Introduction to Microeconomics
• HEC 102 Introduction to Macroeconomics
• MCH 150 Introduction to Marketing Communication

• MCH 102 Public Speaking
• MCH 100 Social and Business Communication
• √ Year 1 Free Elective
• √ Year 1 Free Elective

YEAR 2

• MCH 260 Advanced Marketing Communication
• MCH 214 Advertising Copywriting
• HBA 200 Business Administration
• MCH 208 Communication in the Workplace
• MCH 250 Communication Theory
• MCH 206 Graphic Design

• HBA 212 Principles of Advertising
• MCH 215 Intercultural Communication
• HSO 210 Social Research Methods
• √ Year 2 Free Elective
• √ Year 2 Free Elective

YEAR 3

• MCH 322 Advertising Campaigns Activities
• MCH 314 Communication Law and Ethics
• HBA 318 Consumer Behaviour
• MCH 390 Honours Thesis
• MCH 321 Media Marketing

• MCH 317 Publication Design
• MCH 396 Practicum
• √ Year 3 Free Elective
• √ Year 3 Free Elective

MPU

5 COMPULSORY MPU SUBJECTS

MPU1 (CHOOSE 2 SUBJECTS)

• MPU3113 Hubungan Etnik(Malaysian students)
• MPU3123 Tamadun Islam dan Tamadun Asia(Malaysian students)

• MPU3143 Bahasa Melayu Komunikasi 2(International students)
• MPU3173 Pengajian Malaysia 3(International students)

MPU2 (CHOOSE 1)

• MPU3213 Bahasa Kebangsaan A**For Malaysian students without a credit in SPM Bahasa Melayu

• MPU3233 Leadership in Business

MPU3 (CHOOSE 1)

• MPU3313 Comparative Ethics for Malaysia
• MPU3323 Malaysian Constitution
• MPU3333 Malaysian Digital Transformation

• MPU3343 Career Pathwayss in the field of Behavioural Sciences in Malaysia
• MPU3353 Personal Financial Planning in Malaysia
• MPU3373 Goods & Services Tax in Malaysia

MPU4 (CHOOSE 1)

• MPU3412 Co-curriculum – Sport 2
• MPU3422 Co-curriculum – Community Service 2

• MPU3432 Co-curriculum-Event Managment 2

Applicants must have one of the following Entry requirements:

• HELP Foundation in Arts / Foundation in Science 
• STPM At least 2 C’s
• A-Level At least 2 passes
• Senior Middle 3 (UEC) At Least 5 B’s (including English)
• CPU 5 passes with a minimum average of 50%
• SAM/TEE Examination At least 5 passes with a university aggregate of 50%
• International Baccalaureate At least 24 points
• Matriculation/Foundation At least CGPA of 2.00
• Diploma At least CPA 2.00
• Equivalent qualification

International Student Only

International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

AUSTRALIA (FEBRUARY & JULY INTAKES)

UNIVERSITY OF SOUTH AUSTRALIA

• Bachelor of Arts (Communication and Media Management) 2+1 Programme
• Bachelor of Public Relations (2+1) Programme
• Bachelor of Arts (Writing and Creative Communication) 2+1 Programme

• Bachelor of Communication (Media and Culture) 1½+1½ Programme
• Bachelor of Journalism (1½+1½) Programme
• Bachelor of Media Arts (1½+1½) Programme

UNIVERSITY OF QUEENSLAND

• Bachelor of Arts (1+2) Programme

 

DEAKIN UNIVERSITY

• Bachelor of Arts (Public Relations)1+2 Programme

• Bachelor of Arts (Media and Communication) 1+2 Programme

UNIVERSITY OF MELBOURNE

• Bachelor of Arts (1+2) Programme

 

EDITH COWAN UNIVERSITY

• Bachelor of Communication 1+2 Programme

• Bachelor of Creative Industries 1+2 Programme

UNIVERSITY OF THE SUNSHINE COAST, QUEENSLAND

• Bachelor of Communication 2+1 Programme

• Bachelor of Communication 2+2 Programme (progression from Diploma in Communication)

CHARLES STURT UNIVERSITY

• BA Communication (Advertising) 2+1 Programme

• BA Communication (Public Relations and Organisational Communication) 2+1 Programme

MURDOCH UNIVERSITY

• BA Public Relations 1+2 Programme or 2+1 Programme

 

UNIVERSITY OF WOLLONGONG

• Bachelor of Communication and Media Studies (Marketing Communication and Advertising) 1+2 Programme

 

BOND UNIVERSITY

• Bachelor of Arts (Communication) 1+2 Programme
• Bachelor of Arts (Journalism) 1+2 Programme

• Bachelor of Arts (Public Relations) 1+2 Programme

MACQUARIE UNIVERSITY, AUSTRALIA

• Bachelor of Communication (Media Studies) 1.5+1.5 Programme
• Bachelor of Communication (Journalism and Non-Fiction Writing) 1.5+1.5 Programme

• Bachelor of Communication (Public Relations and Social Media) 1.5+1.5 Programme

UNITED KINGDOM (SEPTEMBER INTAKE)

HERTFORDSHIRE UNIVERSITY

• BA (Hons) Mass Communication(Media Cultures) 2+1 Programme

UNIVERSITY COLLEGE BIRMINGHAM

• BA (Hons) Digital Marketing 2+1 Programme

ROBERT GORDON UNIVERSITY, SCOTLAND

• BA (Hons) Media 2+1 Programme
• BA (Hons) Public Relations 2+1 Programme