Curtin University

Course Overview

"Overview – Bachelor of Commerce (Marketing) Offered by Curtin University Malaysia, the Bachelor of Commerce (Marketing) is an undergraduate programme designed to develop students’ expertise in marketing strategy, consumer behaviour, and brand management within contemporary business environments. The curriculum provides a strong foundation in core marketing principles while emphasising practical skills and analytical thinking needed to succeed in dynamic market contexts. Students engage with key areas such as digital marketing, marketing research, advertising, customer insights, and strategic brand development. Through a combination of theoretical study and applied learning, the programme equips learners with the ability to design, implement, and evaluate effective marketing initiatives that drive organisational performance. Graduates are well prepared for careers in marketing, advertising, market research, brand management, and business development across diverse industry sectors. The qualification also offers a solid basis for further academic study or professional certification in marketing and related business disciplines."

Entry Requirements

To be eligible for admission into the Bachelor's degree, applicants must typically meet one of the following criteria: STPM: Minimum Grade C in 3 subjects Matriculation: Minimum CGPA 2.5 Foundation (Art/Science) or equivalent: Minimum CGPA 2.5 GCE A-Level: Grade D in 3 subjects including Mathematics UEC: Grade B in 5 subjects including credits in Mathematics and Bahasa Melayu or English HKDSE: Minimum 15 points IB: Minimum score 24 Ontario Grade 12: Best of 6 subjects – minimum score 60 ATAR/WACE/SACE/VCE: Minimum 70 International qualifications: Equivalent percentages from recognised systems (e.g., CBSE 60%, HSC 65%, Pakistan 75%, Sri Lanka 5) Curtin University Malaysia Applicants must also have a credit in Mathematics and a credit in Bahasa Melayu or English at SPM level (or equivalent). International applicants must demonstrate equivalent proficiency in Mathematics.

Exam Required

No

Mode Of Instruction

English

Scholarship Info

Yes