Curtin University

Overview of Bachelor of Business Administration in Curtin University Malaysia

This course provides students with a generic course in business management and is well suited to those seeking to attain professional expertise in the general management area. It focuses on preparing students to be future managers undertaking challenging roles in a global environment, specifically preparing graduates for management roles in public or private sector organisations. Graduates of this course are qualified to work in a wide range of businesses, both in the public and private sectors, and at middle and senior management level positions.

• Graduate with strong expertise in general management, with the added ability to specialise in areas such as small business and entrepreneurship, human resource and international management.
• Course conforms to the membership standards of relevant professional bodies.
• Students will be exposed to international business practices.
• It is a field with a very high demand for graduates and offers excellent international employment opportunities.
• The course has extensive support and collaboration from industry players.
• The course is taught by excellent teaching staff, many with extensive industrial experiences and strong links with national and international institutes.

ENTRY REQUIREMENTS

Minimum English language entry requirements

Cut-off scores

Cut-off scores key:

GCE : General Certificate of Education
STPM : Sijil Tinggi Persekolahan Malaysia
IB : International Baccalaureate
ATAR : Australian Tertiary Admission Rank – applicable to all Australian matriculation
HKDSE : Hong Kong Diploma of Secondary Education
India : Includes All India Senior School Certificate awarded by The Central Board of Secondary School Education (CBSE), Indian School Certificate (ISC) awarded by the Council for the Indian School Certificate Examinations (CISCE), Higher School Certificate (HSC) awarded by one of the State Secondary School Boards. Certificates awarded by the CBSE and the CISCE are generally considered to represent a higher level of achievement than state certificates.
Sri Lanka : GCE ‘A’ level issued by the Department of Examinations

Score Conversion for Advanced level/GCE/GCSE:
Grades awarded from 2010 onwards: A*=6, A=5, B=4, C=3, D=2, E=1
Grades awarded up to 2009: A=5, B=4, C=3, D=2, E=1
AS Levels equal half of that of an Advanced Level, e.g. 3 points for an A*, 2.5 points for an A (prior to 2010)

Subject Grades Conversion for STPM : A=5, A- =4, B+ =4, B=3, B- =2, C+ = 2, C=1

Note: scores for individual prerequisites may be taken into consideration for assessment purposes.

Course Prerequisites

Mathematics desirable

SUBJECTS

YEAR 1 SEMESTER 1
Financial Decision Making
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design

YEAR 1 SEMESTER 2
Analytics for Decision Making
Discovering Marketing – BBA Core
Introduction to Business Information Systems – BBA Core
Organisational Behaviour – BBA Core

YEAR 2 SEMESTER 3
Human Resources Management Introduction – BBA Core
Project Management – BBA Core
•Pre-requisite(s): Introduction to Business Information Systems
Introduction to Finance Principles – BBA Core
First Specialisation – Unit 1*

YEAR 2 SEMESTER 4
First Specialisation Unit 2*
First Specialisation Unit 3*
First Specialisation Unit 4*
Second Specialisation Unit 1*

YEAR 3 SEMESTER 5

Second Specialisation Unit 2*
Second Specialisation Unit 3*
Second Specialisation Unit 4*
Third Specialisation Unit 1*

YEAR 3 SEMESTER 6
Third Specialisation Unit 2*
Third Specialisation Unit 3*
Third Specialisation Unit 4*
Enhancing Your Business Mind OR Business Internship
• Pre-requisite (s): Completion of second year of course (400 Credit): Students should be in their last year of study for their course

————————————————————————–

To Choose 3 Specialisations from Year 2 Semester 1

Marketing Foundation Specialisation
• Consumer Behaviour
• Retailing and E-Commerce
• Digital Marketing Strategy
• Marketing Across Borders

Public Relations Specialisation
• Public Relations in Society
• Public Relations Techniques
• Transmedia Storytelling
• Public Relations Planning and Evaluation

Tourism and Hospitality Specialisation
• Principles of Tourism, Hospitality and Events
• Hospitality Experience
• Marketing for Tourism, Hospitality and Events OR Managing Tourism Destinations
• Contemporary Issues in Tourism Management

Event Management Specialisation
• Sustainable Event Development
• Event Management
* Student to select 2 x 25 credits unit from the option list 3, 4, and 5
• Business and Sustainable Development
• Managing Operations
• Digital Marketing Strategy

Small Business Start-Up Specialisation
• Start-Up Small Business
• Small Business Consultancy
* Student to select 2 x 25 credits unit from the option list 3, 4, and 5
• Business and Sustainable Development
• Entrepreneurship
• Digital Marketing Strategy

Social Leadership & Ethic Specialisation
* Student to choose 100 credits of Optional Units
• Business and Sustainable Development
• Business Ethics
• Managing Change
• Strategic Management

Workforce Management Specialisation
• Human Resources Development
*Student to select 3 x 25 credits unit from the options list 2, 3, 4, and 5
• Strategic Rewards Management
• Building a Sustainable Workforce
• International Human Resources Management
• People Management

Please refer to the handbook for additional course overview information.

CAREER PROSPECTS

 General Manager
• Management Consultant
• Business Development Officer
• Industrial Relations Officer
• Human Resources Officer
• Operations Officer
• Logistic Officer
• Supply Chain Officer
• Import-Export Coordinator
• Branding Expert
• Purchasing Officer
• Retail Manager
• Market Researcher
• Statistician
• Financial Consultant