Through a carefully designed, research-based curriculum, the programme provides learners with thorough knowledge of the strategic role of communication in contemporary organizations. The programme offers professional and academic competencies needed in managing international corporate communications, engaging in corporate strategy work, and managing internal and external stakeholder relations.
PROGRAMME STRUCTURE
- Public Speaking
- Mass Media and Society
- Intercultural Communication
- Introduction to Advertising
- Introduction to Communication
- Visual Communication and Photography
- Psychology of Communication
- Meeting Skills
- Introduction to Public Relations
- Desktop Publishing
- Elective Language: Mandarin 1
- Integrated Marketing Communication
- Corporate Communication
- Persuasive Communication
- English For Academic Purposes
- Elective Language: Mandarin 2
- Public Relations Writing
- Organisational Communication
- Corporate Image and Management
- Co-Curriculum
- Media Relations
- English For Employment
- Theories of Human Communication
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- Quantitative Research Method
- Statistics for Social Science
- Consumer Behaviour
- New Media and Communication Technologies
- Corporate Writing
- Entrepreneurship
- Tamadun Islam & Tamadun Asia (TITAS) / B.Melayu Komunikasi 2
- Report Writing (BLES3013)
- Qualitative Research Method
- Media Management
- Communication Audit
- Corporate Reputation and Brand Management
- Hubungan Etnik / Pengajian Malaysia 3
- Event Management
- Communication Law and Ethics
- Risk and Crisis Management
- Corporate Issue and Case Study
- Practical Training
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ENTRY REQUIREMENTS
- Passed STPM or equivalent, with at least Grade C (CGPA 2.00) in any two subjects and credits in English at the SPM level or equivalent; or
- Passed Matriculation / equivalent or equivalent, at least CGPA 2.00 and credit in English at SPM or equivalent or
- Passed STAM (Jayyid rank) and credit in English at SPM level or its equivalent; or
- A Diploma or equivalent, with a minimum CGPA of 2.00 and credit in English at SPM level or its equivalent; or
- Media and Communication Diploma or its equivalent; or
- International Baccalaurate (IB) with a minimum score of 24; or
- Other equivalent qualifications recognised by the Malaysian government.
Note: The English credit terms at the SPM level for candidates (i), (ii), (iii), and (iv) may be exempted if the qualifications comprise English subjects and their achievement equivalent / more than the credit requirements of the subject at the point of SPM.
Additional Requirement for International Students - English
- For International Students:
Test of English as a Foreign Language (TOEFL) with a score of 500 OR International English Language Testing System (IELTS) with a score of 5.0 OR equivalent is required.
CAREER PROSPECTS
Corporate Communication Executive, Media Relations Manager, Director of Communications, Event Manager, Public Relations Specialist
