Traditional marketing conventions, such as borders and information flow limitation has been replaced by new ones such as access to information, Search Engine Marketing (SEM) and social media. Today’s marketing managers need to be innovative, multidisciplinary and customer focus.

In a globalized economy, a marketing manager is expected to lead at both tactical and strategic level in the rapidly changing economy. In an age where the consumer determines the market place, companies are compelled to adapt to the evolving needs of the international marketplace. As a result, businesses need professionals who can help their organizations to devise and implement innovative, creative and competitive strategies in international marketing.

Program Aim

The aim of this program is to equip students with a sound knowledge and skills in International Marketing. It focuses on the role of market expectations in international arena with emphasis on the increasing challenge of talent management and globalization.

 Areas of Research

Retail management, Marketing Intelligence, Corporate Brand Management and Reputation, Internet Marketing, Brands and Consumers, Marketing Research, Influence of culture concerning advertising strategies of international companies, Transformative events in global markets & Competitive intelligence strategies in market success.

CAREER PROSPECTS

Students will be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct marketing, digital and interactive marketing and etc.

ENTRY REQUIREMENTS

MALAYSIAN STUDENTS

• Bachelor’s degree with minimum CGPA of 2.0 or equivalent as acceptable by the Senate; OR
• Graduates of equivalent qualifications who have several years of relevant industry experience & APEL certification for Malaysians.
• Evidence of satisfactory English language skills is required for candidates where English is not their first language, such as IELTS 6.0 or above or TOEFL 550 or above.

INTERNATIONAL STUDENTS

• Bachelor’s degree with minimum CGPA of 2.0 or equivalent as acceptable by the Senate; OR
• Graduates of equivalent qualifications who have several years of relevant industry experience & APEL certification for Malaysians.
• Evidence of satisfactory English language skills is required for candidates where English is not their first language, such as IELTS 6.0 or above or TOEFL 550 or above.