The business world of today offer degree graduates with a wide range of job opportunities locally, regionally and globally. Employers are constantly on the lookout for graduates who can make a difference to their organizations. If you are such a graduate, the sky is the limit for you to grow and succeed in the exciting world of business.

The BA (Hons) in Business Management is specially designed programme to produce entrepreneurial managers who are Industry Specialist Professionals. Graduates will have an in depth practical knowledge of a particular industry and would acquire extensive entrepreneurial skills. Upon completion of this programme, you will be able:-

• To “ walk and talk” the language of a specific industry
• To evaluate and recommend industry – specific business strategies
• To write and present excellent business proposals
• To understand and interpret financial statements
• To exhibit good problem solving skills and offer cost effective solutions
• To develop a sound quality initiatives in a global context

PROGRAMME STRUCTURE

YEAR 1 

• Management
• Microeconomics
• Statistics
• Accounting
• Introduction to Entrepreneurship
• Elective 1
• Computerized Accounting
• Corporate Communication
• Business Law
• Management Information System
• Macroeconomics
• Business Mathematics
• Bahasa Kebangsaan

YEAR 2 

• Marketing
• Social Entrepreneurship
• Small Business Management
• Psychology
• Business Ethics
• Organizational Behavior
• Market Research
• Total Quality Management
• Management Accounting
• International Business
• Entrepreneurial Skills
• Human Resource Management
• Negotiation Skills
• Pengajian Malaysia

YEAR 3 

• Financial Management
• Operations and Production Management
• International Marketing
• Managing Change & Diversity
• Research Project I
• Franchising
• International Marketing
• Operation & Production Management
• Managing Company Finance
• Managing Company Finance
• Marketing Management
• Strategic Management
• Leadership
• Research Project II
• Service Marketing

ENTRY REQUIREMENTS

• STPM   Average C+ or CGPA 2.33 (minimum 2 Principals)
• A Level   CC / CDE (Minimum 12 points)
• Australian Matriculation   ATAR 60
• Canadian Matriculation   60%
• Foundation in Arts   50%
• UEC   Maximum 26 points from 5 subjects (all Grade Bs)
• IB   Completed with minimum 25 points (excluding bonus points)
• Other qualifications will be considered on a case-to-case basis. Diploma in Business Administration graduates may enroll into Year 2 of the BA (Hons) Business Management, subject to meeting entry requirements.