Asia Pacific University of Technology & Innovation

Overview of Master Of Science In International Business Communications in Asia Pacific University of Technology & Innovation Malaysia

This programme is specifically designed to provide:

• A broad and extensive knowledge of international and intercultural communication.
• An overall understanding on how culture affects communication.
• The ability to conduct an interdisciplinary analysis of business communications in an international environment.

PROGRAMME STRUCTURE

• Communication Theory and Practice
• Business Communication Research and Audit
• Integrated Marketing Communications
• Planning Business Communications Campaigns
• Marketing and Sustainability in the Age of Globalisation
• New Media Industries and Technologies
• International Business Communications and Competencies
• Research Methodology
• Technology, Culture and People: A Global Perspective
• Behavioural Science, Social Media and Marketing Analytics
• Project

ENTRY REQUIREMENTS

• Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.

• Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.

• English Requirements: IELTS 6.0

CAREER PROSPECTS