Universiti Tunku Abdul Rahman UTAR

Overview of Master of Strategic Communication in Universiti Tunku Abdul Rahman UTAR Malaysia

Master of Strategic Communication aims to provide graduates with mastery knowledge in the field of media and communication. It also aims to equip them with leadership skills and the ability to communicate critically, objectively and creatively as required by the contemporary society, while fostering a lifelong learning attitude. Strategic communication is the science of professional and effective conceptualisation of media messages delivered through effective media channels to targeted audiences to achieve specific organisational goals.

ENTRY REQUIREMENTS

(1) a Bachelor's Degree with Honours and CGPA of 2.75 and above or a Bachelor’s Degree with CGPA of 2.75 and above in a related field from UTAR; or

(2) a Bachelor's Degree with Honours and CGPA of 2.50 and above but less than 2.75 or a Bachelor’s Degree with CGPA of 2.50 and above but less than 2.75 in a related field from UTAR and subjected to rigorous internal assessment; or

(3) a Bachelor's Degree with Honours and CGPA of 2.00 and above but less than 2.50 or a Bachelor’s Degree with CGPA of 2.00 and above but less than 2.50 in a related field from UTAR, show evidence of at least five (5) years of relevant working experience and subjected to rigorous internal assessment; or

(4) any other academic qualifications equivalent to (1), (2) or (3) from another recognised University as approved by the Senate

ENGLISH LANGUAGE REQUIREMENTS