This programme develops professional media personnel, journalists in particular, who are at the forefront of professional and technical developments in their area of specialisation.
Students develop a strong foundation in communication, research and analytical skills. Knowledge and in-depth understanding of mass communication theory is also emphasised. Through the programme, students acquire a mature understanding of cultural issues and public policies within the Malaysian environment and global context.
Students are also introduced to the fundamentals of advertising such as copywriting and media planning. Students are exposed to practical training in the industry. This is achieved by placing students under an industrial training programme during their second year of study.
CAREER PROSPECTS
Journalists
Reporters
Editors
Feature Writers
Correspondents
Information Researchers
PROGRAMME STRUCTURE
Year 1
Desktop Publishing
English for Mass Communication
Entrepreneurship
Introduction to Advertising
Introduction to Mass Communication
Introduction to Political Science
Introduction to Video Production & Editing
Journalism Studies
MPU1*
MPU1**
Multimedia Journalism
National Language/Other Languages
News Reporting and Writing
Photojournalism
Sun Zi's Art of War and Business Strategies
Year 2
Advanced News Reporting and Writing
Broadcast Journalism
Business Journalism
Co-curriculum
Communication Research Methods
Communication Theories
Digital Communication Technology
Feature Writing
Introduction to Sociology
Minor I
Minor II
Minor III
Minor IV
Minor V
MPU3
Year 3
Elective I
Final Year Project I
Final Year Project II
Industrial Training
Media Law and Ethics
Media Management
Politics and The Media
Elective I - Choose 1 course(s)
Ethics And Contemporary Social Issues
Interpersonal Communication
Oral Communication And Interpersonal Skills
Minor I - Choose 1 course(s)
Introduction To International Relations
Design for Media
Minor II - Choose 1 course
Advertising Copy Writing
Introduction to Advertising
Minor III - Choose 1 course
Creative Strategy for Advertising
Public Administration
Minor IV - Choose 1 course
Contemporary Malaysian Politics
Media Planning
Minor V - Choose 1 course
Integrated Marketing Communication
Political Philosophy
National Language/Other Language - Choose 1 course
Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
Communication Tamil For Health Sciences
Introduction to French
Introduction to German Language
Introduction to Japanese
Introduction to Korean
Introduction to Tamil Language
Introduction to Thai Language
MPU 1* - Choose 1 course
Hubungan Etnik - For Local Students
Malaysian Studies 3 - For International Students
MPU 1** - Choose 1 course
Bahasa Melayu Komunikasi 2 - For International Students
Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students
MPU 3 - Choose 1 course
Development Trends in Malaysia
Malaysian Economy
Co-curriculum - Choose 1 course
Art, Craft, and Design
Arts and Cultural Performance
Business Plan Writing & Preparation
Community Project
Critical Thinking, Creative Thinking and Problem Solving
