Universiti Tun Abdul Razak

Universiti Tun Abdul Razak

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Bachelor of Business Administration (Honours) Majoring in Sales Management Fees Structure, Admission, Intake, Deadline

  Study Mode FULL TIME
  Duration 3 years
  Intake MAR,JUL,NOV


Overview of Bachelor of Business Administration (Honours) Majoring in Sales Management in Universiti Tun Abdul Razak Malaysia

Students who are looking to expand their communication and relationship-building skills should consider the Bachelor of Business Administration (Honours) majoring in Sales Management. Students in this program will take four sales-related electives that incorporate real-world scenarios and role-plays which help them build critical skills for a successful career in sales.

Students will conduct in depth analysis of pricing, distribution, buyer behaviour, sales management strategies and market research. They may also have the opportunity to complete a field experience.

Graduate with a Bachelor of Business Administration (Honours) in Sales Management can find jobs in corporations as managers, sales representatives and marketers. They may be in charge of increasing a company’s sales through advertising or product development. Sales management professionals might analyze customers’ needs and preferences to create ideal advertising campaigns or products. Some professionals may also work in customer service to enhance credibility and promote a positive image of a company. Some common job titles may include Marketing Manager, Public Relations anger, Sales Manager, Brand Manager, Promotions Manager and Market Researcher.


STPM - A pass in STPM or its equivalent with minimum of grade C (GP 2.00) in any two subjects and a pass in Mathematics and English at SPM level.

A Level - A Pass in A-level with a minimum of Gred D in any 2 Subjects and a pass in Mathematics and English in SPM or Equivalent Subjects.

MATRICULATION: A Pass in Matriculation level, or Foundation, or Pre- University with a minimum of CGPA of 2.00 from an institution recognised by the Malaysian Govt 

STAM - A Pass in STAM with a minimum grade of Jayyid.

UEC - A Pass UEC with a minimum grade B in Five (5) subjects;


DIPLOMA - A Diploma with a minimum of CGPA 2.50 from Universities/ Colleges recognised by the Malaysian Government. 

IB - A Pass at the International Baccalaureate (IB) Diploma level with a minimum score of 30 points. 

OTHER - Equivalent Qualifications recognised by MQA/ Malaysian Government. 

  • Diploma Kolej Vokasional (DVM)
  • Diploma Executive UM 

APEL (Accredition of Prior of Experential Learning)

IELTS band 5.5 or minimum Grade B2 (162) in First Cambridge English (FCE)


The validity period of TOEFL and IELTS is TWO (2) years from the date of the award Or Equivalent English Qualifications recognised by MQA/ Malaysian Government. 

Successful attainment of FCE minimum of Grade B2 (162) conducted by the Centre of English Language (CEL) Within 12 months from the date of entry with conditional offer letter. 

The validity period of TOEFL and IELTS is TWO (2) years from the date of the award. 

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