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This programme provides students with fundamental knowledge and practical skills of business management especially in core business area and business analytics. Throughout the program, students will develop a business mind-set and analytical skills to make informed decisions in data-driven organizations through synthesising data for sound business solutions. All students of Bachelor in Business Management will undergo a 7-month internship which will enhance the employability.
Specialisation in Business Analytics
In the current data-driven business landscape, companies generate real-time data to predict future trends for better business decision-making and strategies. Students will specialise in Business Analytics which is the combination of skills in analytics, technologies, applications, and processes used by businesses. Business Analytics will provide cutting edge expertise and skills to unlock values for improved business solutions.
Unique Value Proposition for Bachelor in Business Management (Hons) at UTP
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