UCSI University

Overview of MBA in Business Administration (Blue Ocean Strategy) in UCSI University Malaysia

UCSI University’s MBA (Blue Ocean Strategy) is the first business credential of its kind in the world. Blue Ocean Strategy has transformed the way business is done globally and is recognised as the second most influential business idea by Thinkers 50 – a biennial global ranking of management thinkers.

The MBA (Blue Ocean Strategy) programme is tailored with you in mind, delivered in a format that fits your schedule. It is designed to help you chart an impressive trajectory, be it at the top of an established corporation or as the founder of a trailblazing enterprise. So no matter what your motivations are, rest assured that the credential you earn will inspire respect, trust and credibility around the world.

PROGRAMME STRUCTURE

Blue ocean Strategy Specialisation

• Blue Ocean Strategy
• Blue Ocean Strategy Consulting Practice
• Applied Blue Ocean Case Strategy

Value proposition

• Research Design and Analysis
• Marketing Management

Profit proposition

• Business Communication and Negotiation
• Economics For Strategic Planning

People Proposition

• Leadership
• Business Communication and Negotiation

Strategic Alignment

• Corporate Strategic Management

*Choose 3 from electives courses offered

• Consumer Behavior
• Financial Management And Policy
• Entrepreneurship
• Human Resource Management

ENTRY REQUIREMENTS

ACADEMIC REQUIREMENTS

i. A bachelor’s degree in the field or related fields with a minimum CGPA of 2.5 or equivalent, as accepted by the HEP Senate; or

ii. A bachelor’s degree in the field or related fields or equivalent with a minimum CGPA of 2.00 and not meeting a CGPA of 2.5, can be accepted subject to rigorous internal assessment.

iii. Candidates without a qualification in the related fields or working experience in the relevant fields must undergo appropriate prerequisite courses determined by the HEP and meet the minimum CGPA based on (i) to (ii).

ENGLISH LANGUAGE REQUIREMENTS

• IELTS minimum Band 6.0
• TOEFL (Internet-based) minimum 60
• Cambridge English Qualification and Test minimum score of 169
• Pearson Test of English minimum score 59
• MUET minimum Band 4