UCSI University

Overview of BA Hons Mass Communication in UCSI University Malaysia

This degree programme offers students an in-depth understanding of the dynamics of Mass Communication in today’s fast changing world. It synthesises theories, research, practical and intellectual discourses on critical issues in order to develop and instill within students the potential to achieve performance and inculcate leadership qualities in the field of Mass Communication.
Assessments

Coursework percentage: 60% and written examination percentage: 40%.

English Language Requirements

• IELTS Band 5.0; MUET Band 3;  TOEFL IBT 42;  Pearson Test of 47; Cambridge English Qualification and Test minimum score of 154
• In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.

International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the English for Tertiary Education (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.

International Degree Pathway (IDP) via BA (Hons) Mass Communication

Entry Requirements of BA Hons Mass Communication in UCSI University Malaysia

Min entry requirement for local qualifications are as below:

• A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent;
  OR
• A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent
  OR
• A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent;
  OR
• A Diploma in Media and Communication or its equivalent;
  OR
• Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.

English requirement has been changed to min entry requirement that is IELTS 5.0 and TOEFL 500 (programme standard page 25)

For international students:

In the event that the English Language Requirements are not met, student may be offered a “Conditional Offer” with the condition English competency is met through university’s English module.

FOUNDATION IN ARTS

Qualification

Academic Requirements

SPM / O-Level

Minimum 5 credits including credit in English

UEC

Minimum 3 credits

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

**Equivalency of qualification in accordance to Malaysian Qualification Agency standards
Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'

STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'

English Language Requirements

• IELTS Band 5.0; MUET Band 3;  TOEFL IBT 42;  Pearson Test of 47; Cambridge English Qualification and Test minimum score of 154
• In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.

International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the English for Tertiary Education (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.

International Degree Pathway (IDP) via BA (Hons) Mass Communication

Career Opportunities of BA Hons Mass Communication in UCSI University Malaysia

English Language Requirements

• IELTS Band 5.0; MUET Band 3;  TOEFL IBT 42;  Pearson Test of 47; Cambridge English Qualification and Test minimum score of 154
• In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.

International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the English for Tertiary Education (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.

Broadcasting, film, media, advertising, public relations / corporate communications, journalism, event management and photojournalism.

International Degree Pathway (IDP) via BA (Hons) Mass Communication

Courses Offered of BA Hons Mass Communication in UCSI University Malaysia

English Language Requirements

• IELTS Band 5.0; MUET Band 3;  TOEFL IBT 42;  Pearson Test of 47; Cambridge English Qualification and Test minimum score of 154
• In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.

International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the English for Tertiary Education (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.

Year 1

Core Courses

• Introduction to Mass Communication
• Basic Photography
• Visual Communication
• Introduction to Public Speaking
• Introduction to Video Production
• Fundamentals of Management
• Writing For Mass Communication
• University Life (MPU-U2)
• Co-operative Placement 1
• Extra-curricular Learning Experience 1 (MPU - U4 )?

Major Electives – Choose 3

• Introduction to Advertising
• Film Studies
• Introduction to Public Relations
• Introduction to Journalism
• Fundamentals of Marketing?

MPU (Compulsory Subjects) - Applicable for Local Students

• Hubungan Etnik (MPU - U1)
• TITAS (MPU - U1)
• Bahasa Kebangsaan A
• Religions in Malaysia (MPU - U3) 

MPU (Compulsory Subjects) - Applicable for International Students

• Malaysian Studies (MPU - U1)
• Bahasa Melayu Komunikasi 3 (MPU - U1)
• Religions in Malaysia (MPU - U3)

Year 2

Core Courses

• Creative Content Development
• Mass Communication Research 1
• Design & Thinking
• New Media Studies
• Co-operative Placement 2
• Extra-curricular Learning Experience 2 (MPU - U4)

Year 3

Core Courses

• ?Media, Law & Ethics
• Entrepreneurship
• Alternative Voices and Issues in Mass Communication
• Mass Communication Project
• Mass Communication Research 2 
• Cooperative Placement 3 
• Extracurricular Learning Experience 3 (MPU - U4)?

Free Elective - Choose 3

• Video Editing
• New Media Production and Strategies
• Corporate Social Responsibility and Event Management 
• Pop Culture 
• Advertising Campaign
• Introduction to Psychology
• Organisational Behaviour 
• Introduction to Political Science
• Critical Issues
• Future Directions, Future Casting
• Thinking and Being

Mass Communication Pathways – Choose One Pathway

Film & Television – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)

• Film Production
• Film Appreciation 
• Documentary Production
• Directing and Aesthetics
• Scriptwriting 
• TV Production (CAPSTONE COURSE)

Journalism – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)

• Photojournalism
• Editing
• Feature Writing
• New Media Journalism
• Broadcast Journalism
• Media Publishing for Print and New Media (CAPSTONE COURSE)

Marketing Communications – Pathway Courses – (recommended to take 4 courses from selected pathway in Year 2, 3 courses in Year 3)

• Creative Copywriting
• Marketing Strategies
• Brand Communication
• Consumer Behavior
• Media Planning & Management
• Integrated Marketing Communication Campaign

General Courses (MPU) are compulsory for all students.

U1

– For Malaysian students:

1. Ethnic Relations
2. Islamic Civilisation and Asian Civilisation

– For foreign students:

1. Malaysian Studies
2. Communication in Bahasa Melayu 3

U2

– University Life

U3

– Religions in Malaysia

U4

– Extracurricular Learning Experience 1 to 3

International Degree Pathway (IDP) via BA (Hons) Mass Communication