UCSI University

OVERVIEW of BA Hons Fashion Design With Marketing in UCSI University Malaysia

The fashion industry now goes beyond its’ traditional associations. Style, culture and self-expression prevail in every facet of daily life. The global fashion market demands more strategic planning, innovations, better product designs and inventive marketing concepts. The speed of delivery, quality of production and creativity in design are also critical aspects of this new technology-driven industry. Market intelligence, fashion trend forecasting, plus the fundamentals of business and marketing management are invaluable areas necessary to keep fashion fresh, alive and up-to-the-minute. This course is designed to prepare graduates to meet these demands. Throughout this course, students will experience the ‘workings’ of the world of fashion design, from concept to manufacturing, and the branding and marketing of the end product.

Programme Details

This programme combines 75% ‘hands-on’ skills directed towards fashion design, illustration, textiles, pattern cutting and garment construction, and 25% marketing skills. This is designed to enable the student to experiment with original design concepts and equip them with market intelligence skills. They will be able to communicate, brand and focus their designs towards identified markets. This ultimately will facilitate multiple career opportunities within the fashion industry.

The Bachelor of Arts (Hons.) in Fashion Design with Marketing graduate will be a versatile fashion specialist with the ability to professionally:

• Apply logical, critical and creative thinking to a range of problems
• Commit to ethical action and social responsibility
• Communicate effectively
• Apply an international perspective to their profession
• Demonstrate a practical, strategic and operational understanding of the discipline as a whole

Assessments

The fashion student will be involved in creating their own signature collection including research, designing, patterning, sourcing of fabrics, manufacturing, branding and promoting. These final collections will be showcased in the Degree Graduation Fashion Show. Fashion industry associates will be invited to attend and view students’ work, with view to providing opportunities for immediate employment.

International Degree Pathway (IDP) via BA (Hons) Fashion Design with Marketing

Entry Requirements of BA Hons Fashion Design With Marketing in UCSI University Malaysia

Qualifications

Academic Requirements

STPM / A-levels

Minimum 2 principals

UEC

Minimum 5 credits

International Baccalaureate

Minimum score of 26/42 points from 6 subjects

National Matriculation

Minimum CGPA of 2.0

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum Average 60%

UCSI Foundation

Minimum CGPA 2.0

Diploma

In the relevant field which are accredited by MQA

Other Equivalent Qualification

Which are recognized by the Malaysian Government

*Pass Portfolio Assessment.

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

Qualifications

Academic Requirements

SPM / O-Level

Minimum 5 credits

UEC

Minimum 3 credits

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

*Equivalency of qualification in accordance to Malaysian Qualification Agency Standards

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'

STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'E'

For Local Students (Diploma and Degree)

• English language competency requirements are as follows: Minimum grade of B+ in SPM English Language; or a minimum grade of C in SPM English Language 1119/O-Level English/IGCSE; or a minimum grade of A2 in UEC English language; or minimum Band 3 of MUET.
• In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.

For International Students (Degree)

• English language competency requirements are as follows: Minimum Band 3 in MUET (Malaysian University English Test); or a minimum Band 5.0 in IELTS; or a minimum score of 500 in TOEFL (Paper based); or a minimum score of 40 in TOEFL (Internet based); or a minimum score of 180 in Cambridge Certificate in Advanced English (CAE); or a minimum score of 180 in Cambridge Certificate of Proficiency in English (CPE); or a minimum score of 42 in Pearson Test of English.
• International applicants who do not meet the respective academic programme’s English Language Requirement will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00920) which helps them prepare for attaining a required band score. Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and / or the outcome of the English Placement Test.
• The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking the additional English proficiency courses.

International Degree Pathway (IDP) via BA (Hons) Fashion Design with Marketing

Career Opportunities of BA Hons Fashion Design With Marketing in UCSI University Malaysia

Career opportunities in the world of fashion are manifold and growing. It is a huge, exciting and glamorous industry with enticing monetary rewards.

Graduates will ?nd employment opportunities as:

• Pattern Cutters
• Fashion Buyers
• Pattern Graders
• Specialist Cutters
• Fashion Designers
• Fashion Entrepreneurs
• Fashion Merchandisers
• Bespoke / Production Tailors
• Apparel / Garment Production Managers

International Degree Pathway (IDP) via BA (Hons) Fashion Design with Marketing

Courses Offered of BA Hons Fashion Design With Marketing in UCSI University Malaysia

Year 1

• Fashion Illustration and Design Communication
• Garment Construction and Fashion Sewing
• Art History
• Visual Communication
• Life Drawing
• Integrated Marketing Communication in Fashion
• History of Fashion
• Creative Cutting
• Design Development and Portfolio
• Extra-curricular Learning Experiences 1 (MPU-U4)
• University Life (MPU-U2)
• Fundamentals of Management
• Fundamentals of Marketing
• Co-operative Placement 1

Year 2

• Customer Communication
• Fabric and Functions
• Industry Brief 1 - Production and Realisation
• Industry Brief 1 - Research and Design Presentation
• Extra-curricular Learning Experiences 2 (MPU-U4)
• Business Modeling with Spreadsheet
• Entrepreneurship
• Industry Brief 2 - Production and Realisation
• Industry Brief 2 - Research and Design Presentation
• Sculpting with Fabric
• Religions in Malaysia (MPU –U3)
• Co-operative Placement 2

Year 3

• Fashion Retailing
• Creative Fashion Presentations
• Industrial Design and Manufacture
• Final Major Project - Research, Idea Development and Rationale
• Men’s Wear - Tailoring Manufacture and Styling
• Extra-curricular Learning Experiences 3 (MPU-U4)
• Fashion Show Production - Collaborative Project
• Corsetry Construction Techniques
• Final Major Project - Portfolio and Dissertation
• The Digital Fashion Image
• Final Major Project - Realisation and Manufacture
• Co-operative Placement 3

General Courses (MPU) are compulsory for all students.

U1

– For Malaysian students:

1. Ethnic Relations
2. Islamic Civilisation and Asian Civilisation

– For foreign students:

1. Malaysian Studies
2. Communication in Bahasa Melayu 3

International Degree Pathway (IDP) via BA (Hons) Fashion Design with Marketing