CALL ME NOW
UCSI University

UCSI University

Courses
102
Scholarship
Yes
View
212
QS World University Rankings:
Times Higher Education World University Rankings:

BA Hons Branding And Advertising   APPLY

  Study Mode FULL TIME
  Level UNDER-GRADUATE
  Duration 3 Years
  Intake January, May and September
  Tution Fees N/A

This degree programme equips students with the theoretical foundations within the field of branding and advertising. It simultaneously provides the practical skills needed to effectively manage the job requirements within this field.

Assessment
The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.

Duration and Mode of Study
The minimum duration of study to complete this degree programme is nine (9) semesters. This duration depends on the number of modules undertaken per semester and whether the students pass the modules.

Qualification

Academic Requirements

UCSI Foundation year

Pass, with a minimum CGPA of 2.0.

 

STPM

Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level

 

A-levels

Minimum 2 principals (E) in 2 subjects

 

UEC

Minimum 5 credits (B6)

 

National Matriculation

Minimum CGPA of 2.0

 

International Baccalaureate (IB)

Minimum score of 26 points in 6 subjects

 

Canadian Pre-U

Minimum average of 60% in 6 subjects

 

SAM / Australian Year 12

Minimum average of 60% in 5 subjects

 

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

 

Diploma (business-related)

Minimum CGPA of 2.0

 

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis

 

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

Qualification

Academic Requirements

SPM

Pass SPM with minimum 5 credits

 

O-Level

Minimum 5 credits (C)

 

UEC

Pass UEC with minimum 3 credits (B6)

 

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

 

Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

 

Note / Legend:

Discretion is given to the Head of Department to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'

STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'

English Language Requirements

  • IELTS minimum Band 5.5 
  • TOEFL  (Internet-based) minimum 46
  • Cambridge English Qualification and Test minimum score of 160
  • Pearson Test of English minimum score 51
  • MUET minimum Band 3           
  • Applicants who have studied at least one year in a programme at an Institution of Higher Learning with minimum overall CGPA of 2.00 / average percentage of 50% where English is the medium of instruction. Applicants must produce a verification letter from the Institute of Higher Learning confirming the medium used in the delivery of the programme was in English can be exempted from the English language requirements stated above.

Qualification

Academic Requirements

UCSI Foundation year

Pass, with a minimum CGPA of 2.0.

 

STPM

Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level

 

A-levels

Minimum 2 principals (E) in 2 subjects

 

UEC

Minimum 5 credits (B6)

 

National Matriculation

Minimum CGPA of 2.0

 

International Baccalaureate (IB)

Minimum score of 26 points in 6 subjects

 

Canadian Pre-U

Minimum average of 60% in 6 subjects

 

SAM / Australian Year 12

Minimum average of 60% in 5 subjects

 

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

 

Diploma (business-related)

Minimum CGPA of 2.0

 

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis

 

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

Qualification

Academic Requirements

SPM

Pass SPM with minimum 5 credits

 

O-Level

Minimum 5 credits (C)

 

UEC

Pass UEC with minimum 3 credits (B6)

 

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

 

Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

 

Note / Legend:

Discretion is given to the Head of Department to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'

STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'

English Language Requirements

  • IELTS minimum Band 5.5 
  • TOEFL  (Internet-based) minimum 46
  • Cambridge English Qualification and Test minimum score of 160
  • Pearson Test of English minimum score 51
  • MUET minimum Band 3           
  • Applicants who have studied at least one year in a programme at an Institution of Higher Learning with minimum overall CGPA of 2.00 / average percentage of 50% where English is the medium of instruction. Applicants must produce a verification letter from the Institute of Higher Learning confirming the medium used in the delivery of the programme was in English can be exempted from the English language requirements stated above.

Year 1

  • Fundamentals of Marketing
  • Business Information System
  • Marketing in Practice
  • Introduction to Branding
  • Organisational Behaviour
  • Microeconomics
  • Statistics and its Application
  • Fundamentals of Advertising
  • Macroeconomics
  • University Life (MPU-U2)
  • Business Law - Malaysian Perspective (MPU-U3)
  • Extracurricular Learning Experience 1 (MPU-U4)
  • Co-operative Placement 1

 

Year 2

  • Business Mathematics
  • Relationship Marketing
  • Elective 1 **
  • E-Marketing
  • Visual Communication
  • New Product Development
  • Elective 2 **
  • Marketing Processes
  • One-To-One Marketing
  • Business Research Methods
  • Design and Layout
  • Social Media Marketing
  • Customer Communication
  • Extracurricular Learning Experience 2 (MPU-U4)
  • Co-operative Placement 2

 

Year 3

  • Strategic Advertising Management
  • Elective 3 **
  • Final Year Project A
  • Final Year Project B
  • Strategic Brand Management
  • Service Marketing
  • Marketing Promotion
  • Retail Brand Management
  • Advertising Media Planning
  • Extracurricular Learning Experience 3 (MPU-U4)
  • Co-operative Placement 3

 

Electives

Elective * [any one (1) module]:

  • Managing People
  • Entrepreneurship

Elective I * [any one (1) module]:

  • Business Modelling with Spreadsheet
  • Management Ethics

Elective II * [any two(2) modules]

  • Current Issues in Marketing
  • International Business
  • Strategic Marketing
  • Distribution Channel Strategy

 

General Courses (MPU) are compulsory for all students.

U1

– For Malaysian students:

  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation

– For foreign students:

  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

Foundation in Arts
APPLY

FULL TIME | January, May and September

Foundation In Arts Built Environment
APPLY

FULL TIME | January, May and September

Foundation In Arts Hospitality And Tourism
APPLY

FULL TIME | January, May and September

Foundation In Music
APPLY

FULL TIME | January, May and September

Foundation In Science Applied Sciences
APPLY

FULL TIME | January, May and September

Foundation In Science Engineering & Built Environment
APPLY

FULL TIME | January, May and September

Foundation In Science Medical Sciences
APPLY

FULL TIME | January, May and September

Diploma In Electrical and electronics engineering
APPLY

FULL TIME | January, May and September

Dip. Aquaculture With Entrepreneurship
APPLY

FULL TIME | January, May and September

Executive Diploma In Real Estate EDRE
APPLY

FULL TIME | January, May and September

Diploma In International Business
APPLY

FULL TIME | January, May and September

Diploma In Finance
APPLY

FULL TIME | January, May and September

Dip. Management
APPLY

FULL TIME | January, May and September

Dip. Logistics Management
APPLY

FULL TIME | January, May and September

Diploma In Fashion Design
APPLY

FULL TIME | January, May and September

Diploma In 3D Animation Design
APPLY

FULL TIME | January, May and September

Dip. Graphic Design
APPLY

FULL TIME | January, May and September

Dip. Leisure Management Kuching Campus
APPLY

FULL TIME | January, May and September Kuching Campus only

Dip. Hotel Management Kuching Campus
APPLY

FULL TIME | January, May and September

Dip. Hotel Management Kuala Lumpur Campus
APPLY

FULL TIME | January, May and September

Dip. Culinary Arts Kuching Campus
APPLY

FULL TIME | January, May and September

Dip. Culinary Arts Kuala Lumpur Campus
APPLY

FULL TIME | January, May and September

Dip. Information Technology
APPLY

FULL TIME | January, May and September

Doctor Of Medicine MD
APPLY

FULL TIME | March, September

Diploma in Nursing
APPLY

FULL TIME | January and July

Bachelor Of Optometry Hons
APPLY

FULL TIME | January and July

Bachelor of Nursing
APPLY

FULL TIME | January and July

BA Hons Psychology
APPLY

FULL TIME | January, May and September

BA Hons Mass Communication
APPLY

FULL TIME | January, May and September

BA HonsEnglish Language & Communication
APPLY

FULL TIME | January, May and September

Bachelor Of Petroleum Engineering With Honours
APPLY

FULL TIME | January, May and September

Bachelor Of Mechatronics Engineering With Honours
APPLY

FULL TIME | January, May and September

Bachelor Of Mechanical Engineering With Honours
APPLY

FULL TIME | January, May and September

Bachelor Of Environmental Engineering With Honours
APPLY

FULL TIME | January, May and September

Bachelor of Civil Engineering (Hons)
APPLY

FULL TIME | January, May and September

Bachelor Of Chemical Engineering With Honours
APPLY

FULL TIME | January, May and September

BSc Hons Nutrition With Wellness
APPLY

FULL TIME | January, May and September

BSc Hons Forensic Science
APPLY

FULL TIME | January, May, September

BSc Hons Aquatic Science
APPLY

FULL TIME | January, May and September

BSc (Hons) Finance & Investment
APPLY

FULL TIME | January, May and September

BSc Hons Actuarial Science
APPLY

FULL TIME | January, May and September

BComm Hons Marketing
APPLY

FULL TIME | January, May and September

Bachelor in Accounting and Finance (Honours)
APPLY

FULL TIME | January, May and September

BBA Hons Oil & Gas Management
APPLY

FULL TIME | January, May and September

Bachelor Of Financial Economics Hons
APPLY

FULL TIME | January, May and September

BA Hons Supply Chain Operations Management
APPLY

FULL TIME | January, May and September

BA Hons Marketing
APPLY

FULL TIME | January, May and September

BA Hons Logistics Management
APPLY

FULL TIME | January, May and September

BA Hons Business Administration
APPLY

FULL TIME | January, May and September

BA Hons Accounting & Finance
APPLY

FULL TIME | January, May and September

BA Hons Branding And Advertising
APPLY

FULL TIME | January, May and September

BA Hons Accounting
APPLY

FULL TIME | January, May and September

BCA Hons 3D Animation Design
APPLY

FULL TIME | January, May and September

BA Hons Multimedia Design
APPLY

FULL TIME | January, May and September

BA Hons Graphic Design
APPLY

FULL TIME | January, May and September

BA Hons Game Design
APPLY

FULL TIME | January, May and September

BA Hons Fashion Design With Marketing
APPLY

FULL TIME | January, May and September

BA (Hons) In Hospitality Management A Dual Award With HTMi Switzerland
APPLY

FULL TIME | January, May and September Kuching Campus only

BA (Hons) In Event And Tourism Management A Dual Award With HTMi Switzerland
APPLY

FULL TIME | January, May and September Kuching Campus only

BA Hons Commerce Kuching Campus
APPLY

FULL TIME | January, May and September Kuching Campus only

BSc Hons Computing
APPLY

FULL TIME | January, May and September

BSc Hons Business Information Systems
APPLY

FULL TIME | January, May and September

Master of Science in Child Psychology
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Clinical Psychology
APPLY

FULL TIME,PART TIME | January / May / September

Post Graduate Diploma in Tertiary Teaching
APPLY

FULL TIME,PART TIME | January / July

Master of Music (Performance Studies)
APPLY

FULL TIME,PART TIME | January / May / September

Master of Philosophy Engineering
APPLY

FULL TIME,PART TIME | January - December

Master of Science in Clinical Pharmacy Practice
APPLY

FULL TIME,PART TIME | January / July

Master of Science in Pharmaceutical Sciences
APPLY

FULL TIME,PART TIME | January / July

Master of Science in Pharmaceutical Chemistry
APPLY

FULL TIME,PART TIME | January / July

Master of Science in Pharmaceutical Technology
APPLY

FULL TIME,PART TIME | January / July

Master of Science in Applied Science (By Research)
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Biotechnology
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Biotechnology with Business Management
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Food Science with Business Management
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Nutrition with Management
APPLY

FULL TIME,PART TIME | January / May / September

Doctor of Philosophy in Mathematical Sciences
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Actuarial Management
APPLY

FULL TIME | January / May / September

MBA in Business Administration
APPLY

FULL TIME | January / May / September

MBA in Business Administration (ODL) ONLINE
APPLY

PART TIME | January / May / September

MBA in Oil and Gas Management
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Logistics Management
APPLY

FULL TIME | January / May / September

Master of Architecture
APPLY

FULL TIME | January / July

Master of Philosophy in Built Environment
APPLY

FULL TIME,PART TIME | January - December

Master of Arts in Arts and Design
APPLY

FULL TIME,PART TIME | January / May / September

Master of Arts in International Hospitality Management
APPLY

FULL TIME,PART TIME | January / May / September

Master of Science in Technopreneurship
APPLY

FULL TIME,PART TIME | January / May / September

Copyrights © 2022-23 Education Malaysia. All rights reserved.

Need Help Chat with us