UCSI University

This degree programme equips students with the theoretical foundations within the field of branding and advertising. It simultaneously provides the practical skills needed to effectively manage the job requirements within this field.

Assessment
The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.

Duration and Mode of Study
The minimum duration of study to complete this degree programme is nine (9) semesters. This duration depends on the number of modules undertaken per semester and whether the students pass the modules.

Qualification

Academic Requirements

UCSI Foundation year

Pass, with a minimum CGPA of 2.0.

 

STPM

Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level

 

A-levels

Minimum 2 principals (E) in 2 subjects

 

UEC

Minimum 5 credits (B6)

 

National Matriculation

Minimum CGPA of 2.0

 

International Baccalaureate (IB)

Minimum score of 26 points in 6 subjects

 

Canadian Pre-U

Minimum average of 60% in 6 subjects

 

SAM / Australian Year 12

Minimum average of 60% in 5 subjects

 

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

 

Diploma (business-related)

Minimum CGPA of 2.0

 

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis

 

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

Qualification

Academic Requirements

SPM

Pass SPM with minimum 5 credits

 

O-Level

Minimum 5 credits (C)

 

UEC

Pass UEC with minimum 3 credits (B6)

 

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

 

Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

 

Note / Legend:

Discretion is given to the Head of Department to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'

STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'

English Language Requirements

• IELTS minimum Band 5.5 
• TOEFL  (Internet-based) minimum 46
• Cambridge English Qualification and Test minimum score of 160
• Pearson Test of English minimum score 51
• MUET minimum Band 3           
• Applicants who have studied at least one year in a programme at an Institution of Higher Learning with minimum overall CGPA of 2.00 / average percentage of 50% where English is the medium of instruction. Applicants must produce a verification letter from the Institute of Higher Learning confirming the medium used in the delivery of the programme was in English can be exempted from the English language requirements stated above.

Qualification

Academic Requirements

UCSI Foundation year

Pass, with a minimum CGPA of 2.0.

 

STPM

Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level

 

A-levels

Minimum 2 principals (E) in 2 subjects

 

UEC

Minimum 5 credits (B6)

 

National Matriculation

Minimum CGPA of 2.0

 

International Baccalaureate (IB)

Minimum score of 26 points in 6 subjects

 

Canadian Pre-U

Minimum average of 60% in 6 subjects

 

SAM / Australian Year 12

Minimum average of 60% in 5 subjects

 

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

 

Diploma (business-related)

Minimum CGPA of 2.0

 

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis

 

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

Qualification

Academic Requirements

SPM

Pass SPM with minimum 5 credits

 

O-Level

Minimum 5 credits (C)

 

UEC

Pass UEC with minimum 3 credits (B6)

 

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

 

Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

 

Note / Legend:

Discretion is given to the Head of Department to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'

STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'

English Language Requirements

• IELTS minimum Band 5.5 
• TOEFL  (Internet-based) minimum 46
• Cambridge English Qualification and Test minimum score of 160
• Pearson Test of English minimum score 51
• MUET minimum Band 3           
• Applicants who have studied at least one year in a programme at an Institution of Higher Learning with minimum overall CGPA of 2.00 / average percentage of 50% where English is the medium of instruction. Applicants must produce a verification letter from the Institute of Higher Learning confirming the medium used in the delivery of the programme was in English can be exempted from the English language requirements stated above.

Year 1

• Fundamentals of Marketing
• Business Information System
• Marketing in Practice
• Introduction to Branding
• Organisational Behaviour
• Microeconomics
• Statistics and its Application
• Fundamentals of Advertising
• Macroeconomics
• University Life (MPU-U2)
• Business Law - Malaysian Perspective (MPU-U3)
• Extracurricular Learning Experience 1 (MPU-U4)
• Co-operative Placement 1

 

Year 2

• Business Mathematics
• Relationship Marketing
• Elective 1 **
• E-Marketing
• Visual Communication
• New Product Development
• Elective 2 **
• Marketing Processes
• One-To-One Marketing
• Business Research Methods
• Design and Layout
• Social Media Marketing
• Customer Communication
• Extracurricular Learning Experience 2 (MPU-U4)
• Co-operative Placement 2

 

Year 3

• Strategic Advertising Management
• Elective 3 **
• Final Year Project A
• Final Year Project B
• Strategic Brand Management
• Service Marketing
• Marketing Promotion
• Retail Brand Management
• Advertising Media Planning
• Extracurricular Learning Experience 3 (MPU-U4)
• Co-operative Placement 3

 

Electives

Elective * [any one (1) module]:

• Managing People
• Entrepreneurship

Elective I * [any one (1) module]:

• Business Modelling with Spreadsheet
• Management Ethics

Elective II * [any two(2) modules]

• Current Issues in Marketing
• International Business
• Strategic Marketing
• Distribution Channel Strategy

 

General Courses (MPU) are compulsory for all students.

U1

– For Malaysian students:

1. Ethnic Relations
2. Islamic Civilisation and Asian Civilisation

– For foreign students:

1. Malaysian Studies
2. Communication in Bahasa Melayu 3