SEGi UNIVERSITY

SEGi UNIVERSITY

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96
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Bachelor of Arts (HONS) English & Public Relations Fees Structure, Admission, Intake, Deadline

  Study Mode FULL TIME
  Level UNDER-GRADUATE
  Duration 3 Years
  Intake
Intake Deadline
N/A N/A


Overview

Overview of Bachelor of Arts (HONS) English & Public Relations in SEGi UNIVERSITY Malaysia

The programme aims to produce quality public relations practitioners with a sound command of the English language for government, corporate and non-profit organisations. In the English major, students analyse the use of the English language in literary texts and the inter-relationships of language and society. The Public Relations major arms students with knowledge of strategies and practices of successful public relations campaigns, and provides them with opportunities to use their knowledge of the literary and linguistics features of the English language to craft a range of public relations speeches and writings.

Programme Structure

Programme Structure of Bachelor of Arts (HONS) English & Public Relations in SEGi UNIVERSITY Malaysia

Year 1 Year 2 Year 3
  • Introduction to Communication Theory
  • English for Business Correspondence
  • English Grammar
  • Academic English
  • Public Speaking
  • Introduction to Mass Communication
  • Introduction to Linguistics
  • Introduction to Literature
  • World Englishes
  • General Psychology
  • Visual Communication
  • Mata Pelajaran Pengajian Umum:
  • Hubungan Etnik / BM Komunikasi
  • Tamadun Islam & Asia / Malaysian Studies
  • Effective Listening
  • Personal Health Management
  • Kokurikulum
  • Principles of Public Relations
  • English Phonetics and Phonology
  • Sociolinguistics
  • Strategies and Practices in Public Relations
  • Event Management
  • Introduction to Drama
  • Business Ethics
  • Law and Ethics in Mass Communication
  • Creative Writing
  • Southeast Asian Literature in English
  • Crisis Management
  • Quantitative and Statistical Methods
  • Entrepreneurship
  • Environmental Management and Technology
  • Desktop Publishing
  • Research Methods
  • Public Relations and Media Writing
  • Media Relations and Publicity
  • Public Opinion and Propaganda
  • American and European Literature
  • Research Project
  • Internship
Entry Requirement

Entry Requirement of Bachelor of Arts (HONS) English & Public Relations in SEGi UNIVERSITY Malaysia

  • STPM with 2 principals; or

  • A Level with a Pass in at least 2 subjects; or

  • Pass foundation programme in a related area; or

  • Pass Unified Examination Certificate (UEC) with at least 5Bs; or

  • Pass any diploma in a related field; or

  • Other equivalent qualification recognised by the Malaysian Government; or

  • Other equivalent qualification recognised by SEGi University Senate

Career Prospects

Career Prospects of Bachelor of Arts (HONS) English & Public Relations in SEGi UNIVERSITY Malaysia

Press agents, publicity and media relations managers, crisis managers, customer relations manager, public affairs manager, events manager and many more in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies.


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