Raffles University

Overview of Bachelor of Business Administration (Honours) in Raffles University Malaysia

The Bachelor of Business Administration (Honours) is a full-time three-year degree programme that focuses on producing professionals capable of applying social and ethical responsibilities, analytical skills, competitiveness and entrepreneurship in business. An important feature of this business programme is the requirement of a final year project (FYP) and a professional attachment (internship). These together will bring reflective and analytical learning experiences to students and further strengthen their creativity and managerial skills with a capstone Strategic Management module.

Programme Length: 3 Years
Programme Credit: 121 Credit Hours
Intakes: January / May / September

Entry Requirement of Bachelor of Business Administration (Honours) in Raffles University Malaysia

STPM: Full Pass in 2 subjects; Pass in Maths and English Subjects at SPM level
A-Level: Full Pass in 2 subjects; Pass in Maths and English Subjects in O-level or its equivalent
UEC: 5Bs; Pass in Maths and English subjects at SPM / UEC level
Foundation / Matriculation: min. CGPA 2.00
Diploma / Advance Diploma: min. CGPA 2.00

Other International Entry Requirement: 
Others: Any other equivalent qualification recognised by the Malaysia Government which will be considered on a case by case basis.

Malaysian Student
English Requirement
MALAYSIAN ENGLISH ENTRY REQUIREMENT
Pass in SPM English

*RU ENGLISH REQUIREMENTS
MUET: Band 3
GCE O Level /1119: English D
SPM: English Credit
UEC: English B
Cambridge English / Linguaskill: 154

*Students who did not meet RU English Requirement are required to take a Concurrent English Language Programme (CELP)

International Student
English Requirement
INTERNATIONAL STUDENT ENGLISH ENTRY REQUIREMENT

IELTS: 5.5
TOEFL Essentials (Online): 8
TOEFL iBT: 46
PTE: 51
MUET: Band 4
Cambridge English / Linguaskill: 160
 
*Student who did not meet International Student English Requirement is required to take an English Preparation Programme (EPP) and TOEFL or any equivalent English qualification.

Course Outline of Bachelor of Business Administration (Honours) in Raffles University Malaysia

YEAR 1
Semester 1    Semester 2    Semester 3
– Business Communication
– Marketing
– Business Statistics
– Fundamentals of Management    
– Financial Accounting
– Business Information Technology
– Fundamentals of Finance
– Business Mathematics
–U2: Creative Thinking / Bahasa Kebangsaan A    
–U4: Community Service
– Microeconomics
– Quantitative Methods
– Organisational Behaviour
– Business Law

YEAR 2
Semester 1    Semester 2    Semester 3
– U1: Ethics Appreciation and
Civilisation /Philosophy and Current Issue
– Macroeconomics
– Leadership and Innovations
– Consumer Behaviour
– Marketing Management    
– U1: Philosophy and Current Issue / Malay Language Communication 2
– U3: Malaysian Innovation
– Operations Management
– Strategic Management
– Research Methods    
– Managerial Accounting
– Specialisation Module 1
– Specialisation Module 2
– Human Resource Management

YEAR 3
Semester 1    Semester 2    Semester 3
– Final Year Project I
– Specialisation Module 3
– Specialisation Module 4
– Specialisation Module 5    
– Ethics and Organisation
– Final Year Project II
– Specialisation Module 6
– Specialisation Module 7    
– Professional Attachment

ELECTIVE MODULES
Specialisation 
– Management    Specialisation 
– Marketing    Specialisation 
– Finance
– Lean Six Sigma Management
– Cross Cultural Communication
– Project Management
– IT Management
– Total Quality Management
– Strategic Decision Making
– Entrepreneurship and New Business Development    
– Business-to-Business Marketing
– Service Marketing
– Retail Marketing
– Applied Market Research
– E-Marketing Strategy
– Personal Selling
-Sales and Management    
– Finance Modelling
– Financial Instruments, Institutions and Markets
– International Finance
– Corporate Finance
– Investment Analysis
– Risk Management
– Financial Planning

Career Opportunity of Bachelor of Business Administration (Honours) in Raffles University Malaysia

– Human Resource Managemen Executive
– Sales and Marketing Executive
– Banking and Finance Executive
– International Business Executive
– Warehouse Management Executive

– Logistics and Supply Chain
– Management Executive
– Transport Management Executive
– Customer Service Executive
– Tourism Management Executive
– Retail Management Executive