This three-year programme emphasises the effective interaction between user and product to ensure the consumers and product features are integrated with the technology used. The elements of user interaction such as usability, user experience, screen design, ergonomic and user-centered design will be emphasised in product development studies where the digital approach is implemented across all levels. This includes the use of 3D printing for rapid prototyping and model making, digital sketching for an idea development, 3D modelling for final design analysis, and virtual reality for product presentation (for function, usage and technical specification).

We also analyse user feedback for the final prototype to assess the effectiveness of the new design to the target user. Each final design will be patented to protect the students’ rights for the purposes of commercialisation. Through this multi-faceted approach, we believe the students will be well prepared to enter the real working

PROGRAMME STRUCTURE

Year 1

• Interface Design 1
  Interface Design 2
  CAD Drawing
  Rapid Modelling
  Media Culture
  Interaction Studies
  Media Aesthetics
  Creative Presentation Techniques
  3D Modelling and Printing

Year 2

• Interface Design 3
  Interface Design 4
  Interface Modelling
  Human Factors and Universal Usability
  Multimodal Interaction Design
  Semiotic Studies
  Media Anthropology
  Internship
  Structure Design
  Sound Design 1

Year 3

• Interface Design Project 1
  Interface Design Project 2
  Design Research
  Market and Design Studies
  Media Law
  Interface Programming and Layout

Elective Modules

• Corporate Identity
  Diagram Design
  Project Management
  Motion Capture

University Subjects

• Year 1
  Workplace Communication
  Hubungan Etnik (Local)
  Pengajian Malaysia 3 (International)
  Tamadun Islam dan Tamadun Asia (Local)
  Bahasa Melayu Komunakasi 2 (International)
  Co-curriculum
  Bahasa Kebangsaan A (Local)
  Foreign Languages (Local and International)
  Introduction to Multicultural Studies in Malaysia

ENTRY REQUIREMENTS

• Pass Foundation/Matriculation studies in related field from a recognised institution;* OR.

• Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR

• Pass A-Level with a minimum of Grade D in any two (2) subjects; OR

• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR

• Recognised Creative Multimedia Diploma or its equivalent with a minimum CGPA of 2.50*

CAREER PROSPECTS

Designer for Product Design, Furniture Design, Transport Design, 3D Object-based Designer,  Interface Designer, UI/UX Designer, Academician