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Multimedia University, Cyberjaya Campus MMU

Multimedia University, Cyberjaya Campus MMU

Courses
48
Scholarship
Yes
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69
QS World University Rankings:
Times Higher Education World University Rankings:

Bachelor of Multimedia (Hons.) Advertising Design   APPLY

  Study Mode FULL TIME
  Level UNDER-GRADUATE
  Duration 3 years
  Intake
  Tution Fees N/A

Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for our students to develop and enhance their skills and abilities to excel in this field.

We aim to develop graduates with intellectual capabilities in developing creative ideas in advertising communications, and who are technically capable in developing those ideas into working output.

SUBJECTS

Year 1

  • Advertising Design 1
    Advertising Design 2
    Web Design
    Environmental Design
    Media Culture
    Video Production
    Media Aesthetics
    3D Modelling and Printing
    Internet and Mobile Application
    Mobile App Design and Development

Year 2

  • Advertising Design 3
    Advertising Design 4
    Audio Visual for Advertising
    E-marketing
    Multimodal Interaction Design
    Semiotic Studies
    Sound Design 1
    Media Anthropology
    Internship
    Integrated Marketing Communication
    Video Production for Advertising

Year 3

  • Advertising Design Project 1
    Advertising Design Project 2
    Interactive Technology for Advertising
    Design Research
    Sound Design 2
    Media Law

Elective Modules

  • Corporate Identity
    Diagram Design
    Project Management
    Motion Capture

University Subjects

  • Workplace Communication
    Hubungan Etnik (Local)
    Pengajian Malaysia 3 (International)
    Tamadun Islam dan Tamadun Asia (Local)
    Bahasa Melayu Komunakasi 2 (International)
    Co-curriculum
    Bahasa Kebangsaan A (Local)
    Foreign Languages (Local and International)
    Introduction to Multicultural Studies in Malaysia

ENTRY REQUIREMENTS

• Pass Foundation/Matriculation studies in related field from a recognised institution;* OR

  • Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR

• Pass A-Level with a minimum of Grade D in any two (2) subjects; OR

• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR

• Recognised Creative Multimedia Diploma or its equivalent with a minimum CGPA of 2.50*

CAREER PROSPECTS

  • Art Director, Designer, Manager in Publications, Corporate and Communication Departments, Advertising Agencies, Design Houses, Production Houses, Retailer; or
  • Manager, Designer, Art Director for Film, Animation, Music Production Houses and Broadcast Agencies; or
  • Manager of Art, Design, Branding for Retailers, Entrepreneurs, Product Designs; or
  • Manager, Designer for Advertising related activities for small businesses;
  • Online, Print, Exhibition, Outdoor, Web Advertising

MASTER OF PHILOSOPHY (COMMUNICATION) (By Research)
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FULL TIME,PART TIME,BY RESEARCH WORK |

Master of Engineering Science (By Research)
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FULL TIME,PART TIME,BY RESEARCH WORK |

Master of Philosophy (Management) (By Research)
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FULL TIME,PART TIME,BY RESEARCH WORK |

Master of Science (Creative Multimedia) (By Research)
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FULL TIME,PART TIME,BY RESEARCH WORK |

Master of Creative Multimedia (By Coursework)
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FULL TIME,PART TIME,BY COURSE WORK | October

Master Programmes (Engineering) (By Coursework)
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FULL TIME,PART TIME,BY COURSE WORK |

Master of Multimedia (Digital Learning) (By Coursework)
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FULL TIME,PART TIME,BY COURSE WORK | June & October

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