Graduates of this programme will acquire the fundamental knowledge, skills and techniques of organisational management, as well as core knowledge in the application of multimedia and ICT for strategic purposes in managing various business organisations. The three year programme will nurture students with leadership values with an understanding of the fundamentals of operation and strategic management as well as the utilisation of technology based on identified competitiveness factors.

SUBJECTS

• • Year 1
    • Management
      Managerial Mathematics
      Principles of Financial Accounting
      Principles of Management Accounting
      Managerial Statistics
      Fundamental of Marketing
      English for Business Studies
      Entrepreneurship
      Advanced Managerial Statistics
      Fundamentals of Economics
      Principles of Finance
      Digital Transformation Technologies
      Critical Thinking and Applications in Management
  • Year 2
    • Elective 1
      Business & Society
      Global Management
      Business Law
      Project Management
      Production and Operation Management
      English for Business Communication
      Strategic Management
      Management of Technology
      Organizational Behavior
      TQM for Managers
      Business Analytics
      Analytical Programming
  • Year 3
    • Management Decision Science
      Industrial Training
      Research Methodology
      Tourism Management
      Psychology
      Human Resource Management
      Elective 2
      Elective 3
      Elective 4
• Elective Modules
  • Global Marketing
    Leadership
    Small Business Management
    Change and Innovation Management
    Labour Economics
    Digital Media in Business
    Product Planning and Management
    Investments
    Seminar in Web Marketing
    Tourism Marketing
    Event Marketing
    Theory of Inventive Problem Solving
    Environmental and Resource Economics
• University Subjects
  • U1 Hubungan Etnik
    U1 TITAS
    U4 Co-curriculum
    U2 Bahasa Malaysia
    U3 Introduction to Multicultural Studies/ Stress and Well-Being among Malaysian/ Islamic Institutions in Malaysia
    U1 – Pengaijan Malaysia
    U1 – BM Komunikasi 2
    U2 – Foreign Language
    U2 Entrepreneurship in Cross Border E-commerce

ENTRY REQUIREMENTS

• • Pass Foundation/Matriculation studies from a recognised institution; OR
• • Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• • Pass A-Level with a minimum of Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• • Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
• • Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
• • Pass Diploma from a recognised institution.

CAREER PROSPECTS

• Executives and Managers for Human Resource Management, Business Management, Project Management, Business Development, Sales, And Education.