|Study Mode||FULL TIME,PART TIME|
|Duration||FULL TIME - 1 YEARS , PART TIME - 3 YEARS|
|Intake||January May September|
Master in Tourism Management in Lincoln University College program prepares professional with advance knowledge of the tourism business to encompass best practice management strategies, ecotourism and sustainable business perspectives. The tourism industry is a rapidly growing industry and contributes highly to the economic enhancement of the country and generates employment opportunities, besides contributing to the growth, especially in a developing country like Malaysia. This program provides students with the fundamental knowledge concerning tourism marketing communication, human resources management, financial management, destination planning, and prospects in the tourism industry. Core modules included in this program are: Tourism Principle & Practices, Destination Planning & Management, Tourism Marketing Communication and International Tourism Business. It encourages students for leadership positions with the development of systematic understanding, decision making and communication skills in the international tourism and hospitality industry that empowers them with management skills to implement sustainable tourism strategies and corporate social responsibilities.
For successful completion of Masters degree in LUC, each candidate should publish minimum of Two research articles in scopus indexed journals, with Lincoln affiliation.
|Sl.No.||MQA Subject Code||Subject Name||Credits|
|1||MTM1113||Tourism Principle & Practices||3|
|2||MTM1123||Destination Planning & Management||3|
|3||HRM501||Human Resource Management||3|
|7||MTM1213||International Tourism Business||3|
|8||MTM1233||Financial Management for Hospitality and Tourism||3|
|9||MTM1313||Tourism Marketing Communication||3|
|10||MTM1323||Business Models & Strategic Planning||3|
|11||MTM1333||Tourism & Hospitality Enterprise Management||3|
|13||MTM1353||Tour Guiding & Escort Skills||3|
|14||MTM1363||Tourism Advertisement and Public Relation||3|
Language requirement (for international student):
IELTS band 6.0 (minimum) or its equivalent.
The world is an amazing place, and people love to explore. But international travel often requires support, planning, and guidance. Tourism management offers exciting career prospects. They are very important for flourishing business in various sections of the hospitality industry, travel and tourism enterprises and in numerous service-based areas. Tourism managers play a pivotal role in hotels and resort, tourism destinations and attractions, accommodation industry. Master in Tourism Management will help to get a job as travel agents, hospitality industry, cruise industry, travel agencies and tour operators, management consultancies in the state and government sector.
Jobs related to this program include:
· Holiday representative
· Tour manager
· Tourism officer
· Tourist information centre manager
· Travel agency manager
· Customer service manager
· Event manager