Infrastructure University Kuala Lumpur

Overview of Bachelor of Communication Hons in Integrated Marketing Communication in Infrastructure University Kuala Lumpur Malaysia

The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.

It is very important to have a marketing plan when it comes to doing business. A good marketing plan will help businesses grow and gain success. It is important to know how to combine and use marketing tools in order for them to work in harmony. This course prepares students to design a good marketing plan and also to be able to promote products.

Entry Requirements

UEC: United Examination Certificate,
HND: Higher National Diploma,
SAM: South Australian Matriculation,
HSC: Higher School Certificate,
AUSMAT: Australian Matriculation,

CPU: Canadian Pre-University,
CIMP: Canadian International Matriculation Programme,
IB: International Baccalaureate Diploma,
STPM: Sijil Tinggi Persekolahan Malaysia,
SPM: Sijil Peperiksaan Malaysia

Courses of Bachelor of Communication Hons in Integrated Marketing Communication in Infrastructure University Kuala Lumpur Malaysia

Year 1

Theories of Communication, Introduction to Social Science, Introduction to Integrated Marketing Communication, Basic Marketing, Office Application Technology, Hubungan Etnik / Pengajian Malaysia 3, Human Communication, Introduction to Corporate Communication, Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3, Mass Media and Society, Introduction to Corporate Multimedia, Communication Laws and Ethics, Public Relations Practices, Interactive Skills, MPU Subjects (U2)

Year 2

Cross Cultural Communication, Corporate Writing, Publicity, Basic Entrepreneurship, Critical Reading Skills, Free Elective I, Consumer Behaviour, E-Advertising, Managing Advertising and Promotion, Branding and Positioning, Promotional Writing, International Relations, Research Methods, Knowledge Management, MPU Subjects (U3)

Year 3

Crisis Communication Management, IMC Campaign and Planning, Creative Strategy and Production in IMC, Effective Negotiation, IMC and Globalization, Free Elective II, International Marketing, Internet Marketing, Industrial Training, MPU Subjects (U4)

What are the career prospects?

Students can be employed in various professional careers such as:

• Copy Writers
• Advertising Executives
• Media Planners
• Creative Directors
• Advertising Entrepreneurs
• Brand Executives
• Art Directors
• Social Media Executives