Heriot-Watt University Malaysia HWUM

Heriot-Watt University Malaysia HWUM

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MA Hons International Business Management with Marketing   APPLY

  Study Mode FULL TIME
  Duration 3 years
  Intake September, January
  Tution Fees N/A

As the modern business world becomes increasingly complex, understanding the fundamental way in which businesses and organisations operate - how they develop their strategies and take key decisions - is vital.

Our International Business Management programmes help you to examine businesses and organisations; understand their structures and workings, people and decision making processes; and then relate the theory to actual business situations to prepare yourself for the real world. You’ll develop valuable communication, problem solving and teamwork skills, and our programmes also offer relevant hands-on experience.

All International Business Management degrees provide a strong grounding in the principles of modern business management and also introduce the more functional areas of business and management.

International Business Management with Marketing students then take a range of specialist Marketing courses such as Consumer Behaviour; Marketing Communications; Digital Marketing; Retail Marketing; and Marketing Sustainability. This specialisation allows students to tailor their degree to meet their career needs and aspirations.

Teaching and Assessment

Teaching is delivered through a combination of lectures, tutorials and project work. Each course broadly requires four to five hours per week of contact time in classes and the equivalent in directed self-study during teaching weeks. Course assessment is generally based on either coursework or an exam at the end of the semester, or a mixture of the two at the end of the semester or academic year.


In accordance with our normal practice our professionally orientated programmes are designed to meet the educational requirements for membership of relevantprofessional institutions. In addition to recognition within Malaysia, we seek accreditation by the relevant UK or international professional bodies in accordance with their standard procedures.

Year 1

  • Fundamentals of Marketing
  • Human Resource Management
  • Commercial Law
  • Operations Management
  • Marketing Perspectives
  • Intercultural Issues in Business and Management
  • Management Theories in Practice
  • Choose 1 optional course

Optional course available in Year 1 include:

  • Organisational Behaviour
  • Enterprise Concepts & Issues

Year 2

  • Business Research Methods
  • Consumer Behaviour
  • Strategic Management
  • Marketing Communications
  • Business Analysis and Consulting
  • Choose 2 optional or elective courses

Optional courses available in Year 2 include:

  • Business Venturing
  • Innovation Management
  • Resourcing and Talent Management
  • Critical Approaches to Management

Elective courses are also available.

Year 3

  • International Business
  • Global Trends and Ethics
  • Choose 2 Approved Marketing options

Across both semesters

  • Management Dissertation

Optional courses available in Year 3 include:

  • The Contemporary Workforce
  • Changing Trends in Employment
  • High Growth Companies
  • Retail Marketing
  • Marketing Sustainability
  • Marketing and Management in SMEs
  • International Entreprenuership

International Business Management degrees provide a very wide range of employment options, and our graduates have an excellent reputation with employers. Successful careers pursued by our management graduates include marketing executive, operations manager, management consultant, stockbroker and financial consultant.

  • Heriot-Watt University Malaysia Foundation in Business: CCCC
  • A-Level/STPM: CCC
  • UEC: 20 points or less (5 subjects not less than B grade)
  • SAM: ATAR 70
  • CPU: 70%
  • SMA 3 (Indonesia): 7.5
  • IB Diploma: 25 points
  • Diploma deemed recognised by the Malaysian Government, acceptable to the University.
  • Any other relevant qualification deemed recognised by the Malaysian Government.

English language requirements

If English is not your first language, then evidence of proficiency equivalent to IELTS 6.0 is required.

If you do not have IELTS 6.0, we offer a Pre-Sessional English Programme (PSEP) prior to commencing your studies.

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