The Binary DBA is an applied management programme designed to advance the professional development of practicing managers and professionals from diverse fields. This programme helps to develop leading edge thinking skills by providing one the opportunity to research into intellectually demanding management issues, particularly relevant to your organization or industry.

Program Aim

The aim of this programme is to equip Senior Managers and CEOs with contemporary management thinking and research skills to enable them to take their organizations to greater heights. Upon completion of this programme you will be able:-

• To cultivate the ability to critically review findings in current management and business research.
• To understand and apply new management knowledge to complex organizational issues.
• To increase your awareness of professional practice in leading and managing organizations with particular emphasis an adopting entrepreneurial approaches that use creative and innovative solutions.

Areas of Research

Entrepreneurship, Human Resource Management, Marketing, Logistics Management, Finance, Innovation, Information Technology Management, Quality Management & etc.

• PROGRAMME STRUCTURE

The program compromises of two parts namely:-

Part 1 : 8 taught modules focused on contemporary issues.

Part 2 : An applied research thesis of 70,000 words.

The taught modules are as follows :-

1. Research Methodology.
2. Transformational Leadership.
3. Strategic Management in Action.
4. Global Issues in Entrepreneurship.
5. International Marketing.
6. Financial Management.
7. Human Resource Management.
8. Management Issues.

ENTRY REQUIREMENTS

MALAYSIAN STUDENTS

• A recognized master degree (MBA, MSc, MA or MPhil)
• Prospective candidates must demonstrate English proficiency with an IELTS score of 6.0 or equivalent.
• Candidates must possess a minimum requirement of 5 years in Senior Management positions.

INTERNATIONAL STUDENTS

• A recognized master degree (MBA, MSc, MA or MPhil)
• Prospective candidates must demonstrate English proficiency with an IELTS score of 6.0 or equivalent.
• Candidates must possess a minimum requirement of 5 years in Senior Management positions.